Tag Archive for Test-Based Nutrition

Zinzino Announces Peru as Next Step in Global Expansion

Zinzino is pleased to announce that it has launched its operations in Peru, as of February 10th, 2026.
Gothenburg, Sweden – Zinzino AB (publ) (ZZ-B.ST), a leading global direct selling company, reports that the company continues to strengthen its presence in Latin America with the launch of operations in Peru, which has generated monthly sales of approximately SEK 1.5 million through the company’s global web shop. The expansion builds on the company’s established success in existing Latin American markets, creating strong cross-border synergies for both partners and customers.
Peru offers attractive conditions for direct selling business, with a growing entrepreneurial culture and increasing demand for flexible income opportunities. At the same time, consumer interest in health, preventive care, and personalised nutrition solutions are rising, supporting long-term market potential for Zinzino’s science-based concept.

“Peru is a natural next step in our Latin American growth,”

says Dag Bergheim Pettersen, CEO of Zinzino.

“We see strong potential for our Peruvian Partners to build long-term success with our test-based concept.”

The launch will enable Zinzino’s Independent Partners to leverage the company’s existing regional infrastructure and experience as they develop the business locally. Zinzino’s digital platform and business model are well aligned with the Peruvian market, where digital commerce continues to expand

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Zinzino Announces Merger of It Works! For Increased Distribution Power in North America and Europe

Zinzino announces merger of It Works! into the Zinzino family of businesses for increased distribution power in North America and Europe
Zinzino (publ) (ZZ-B.ST) has today entered into an agreement, and simultaneously closed, to combine with the US-based direct sales company It Works! In an all-share transaction. Through the merger, Zinzino acquired the operational assets of It Works!’ US business, including inventory, distributor agreements, customer agreements, and IP rights, as well as 100% of the shares in It Works! Marketing International UC, an Irish unlimited company, and its wholly owned subsidiaries.
The fixed purchase price amounts to USD 30 million (the “Purchase Price”) which has been paid by Zinzino through a directed set-off issue of 1,843,840 B-shares in Zinzino (the “Directed Issue”). The Directed Issue has been resolved upon by the board of directors of Zinzino, based on the authorization of the Annual General Meeting. The subscription price in the Directed Issue amounts to SEK 145.62 per B-share, which corresponds to the volume weighted average price of Zinzino’s B-share two business days prior to the signing and closing of the transaction. In addition, an additional purchase price estimated to USD 4 million could be paid to It Works! during a five-year span

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Zinzino Acquires Bodē Pro, Increasing Distribution Power in North America and Japan

Zinzino (Zinzino AB) has today acquired the rights to the distributor database and associated customer register, inventory, and IP rights of US-based direct sales company Bodē Pro through an asset acquisition. This is another strategically important step in Zinzino‘s growth plans, which focus on improving personal health and well-being on a global level with innovative biotechnology and a groundbreaking product portfolio marketed through direct sales.
Bodē Pro is a global direct sales company in the health segment, operating primarily in North America and Japan. Its brand portfolio offers a range of innovative products in the health and wellness sector.
The business has a total annual turnover of approximately USD 7 million. The collaboration with Zinzino is expected to add growth through the synergies that arise in the joint networks, combined with Zinzino’s test-based product concept and Bodē Pro’s innovative product range. Profitability through the transactions will thus be able to develop well by utilizing Zinzino’s existing technical platform and organization.
The partnership will also accelerate Zinzino’s expansion in Japan, one of the most sought-after markets in the direct sales industry. Approximately 55% of Bodē Pro’s total revenue currently comes from the Japanese market.
According to the asset purchase agreement, Zinzino will pay a fixed purchase price of USD 2 million upon

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