Tag Archive for Technology

The evolution of cyber threats: How SMEs can stay protected

Cyber crime isn’t going away. Security threats are constantly evolving to evade detection, so it can feel like a constant challenge for a business to protect itself. Having a proactive maintenance and monitoring plan in place and conducting good user training is a solid defence strategy, but it’s also helpful to know what the latest
The post The evolution of cyber threats: How SMEs can stay protected appeared first on Small Business.

Read more...

Aesthetics aren’t everything: a strong and reliable website a key to success

In today’s world, a website is pretty much compulsory for any business looking to get up and running. Sure, everyone wants a site that looks attractive, professional and reflects their company’s personality, and overall design standards have risen dramatically in recent years – but what about performance? Without a strong online presence, small business owners
The post Aesthetics aren’t everything: a strong and reliable website a key to success appeared first on Small Business.

Read more...

The challenges long-running businesses face in the digital era

Modern business has little in common with the way it was done one hundred years ago, fifty years ago or even as recently as twenty years ago. Consumer habits and behaviours have changed so dramatically with the rise of ecommerce and the digital era that the traditional way of conducting business has almost completely disappeared.
The post The challenges long-running businesses face in the digital era appeared first on Small Business.

Read more...

Cyber security: What small businesses need to know

Did you know that 27 per cent of SMEs believe that they are too small to be of interest to cyber attack? Despite the fact that almost 60 per cent of UK SMEs have been victim of an attack. No one is too small to go untargeted. So if you’re starting up a small business, you need
The post Cyber security: What small businesses need to know appeared first on Small Business.

Read more...

Does my fledgling retailer need an online marketplace to survive?

The online marketplace has revolutionised how we shop online. They give people a single destination from which they have access to a myriad of brands and products – the concept is as old as time, of course, but instead of Harrods, Westfield and Walmart we’re talking about Amazon, Etsy, and eBay. The benefits of this
The post Does my fledgling retailer need an online marketplace to survive? appeared first on Small Business.

Read more...

Don’t let the app data gap stop effective upselling

Personalisation is transforming e-commerce, with recommendation engines suggesting related products and services to customers for effective upselling. From ASOS’s ‘You Might Also Like’ bar, to Spotify’s ‘Discover Playlist’, digital enterprises are analysing customer behaviour to provide relevant recommendations. These personalised offers work. The Infosys Rethinking Retail Survey finds that 86 per cent of online shoppers
The post Don’t let the app data gap stop effective upselling appeared first on Small Business.

Read more...

How to Evaluate and Improve Your Website

By Sarah Landrum Maybe you earn money from home by taking care of children in your community, writing articles for clients around the world, or shooting some of your state’s landmarks as a freelance photographer. Regardless of the role you fill, your website is often the first thing that puts potential clients in touch with you. […]

The post How to Evaluate and Improve Your Website appeared first on The Work at Home Woman.

Read more...