Tag Archive for Technology

Abby AI Appoints Shellie Sullivan as Chief Growth Officer Ahead of Market Launch

The behavioral performance platform for direct selling organizations enters go-to-market phase with experienced operator joining the founding team to lead growth strategy, partner relationships, and product development.
Abby AI, a purpose-built behavioral performance platform for the direct selling industry, today announced that Shellie Sullivan has joined the founding team as Chief Growth Officer.
Sullivan will help guide growth strategy, partner relationships, and product development at Abby AI, working alongside the founding team to ensure the platform is designed around the realities of how distributors build businesses today.
Abby AI is being developed specifically for the direct selling industry, with a focus on helping distributors move from intention to action through guided systems, structured momentum, and simplified workflows. Rather than adding more features or content, the platform is designed to reduce overwhelm and help users focus on the few behaviors that actually drive business growth.

“Direct selling is full of passionate entrepreneurs, but many tools in the space have historically focused on activity rather than sustainable behavior,”

said Sullivan.

“What drew me to Abby is the belief that growth doesn’t come from doing more things faster – it comes from helping people build the right habits consistently. That philosophy has the potential to change how technology

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DreamTrips Launches the DreamBuilder App: A Smarter Way to Share and Grow 

Most people don’t struggle in network marketing because they lack ambition. 
They struggle because they lack clarity. 
Network marketing is hard. It has always been hard. Building relationships, following up, staying organized, and duplicating a process require discipline and consistency. No app removes that work. 
What DreamBuilder does is remove confusion. 
And in this industry, confusion is often the real barrier. 
DreamTrips recently launched the DreamBuilder app to simplify the prospecting and team-building process for its Brand Ambassadors. It doesn’t promise overnight success. It creates a clearer path. 
And clarity creates momentum. 
A Clear Path in a Noisy Industry 
One of the biggest challenges in direct selling is fragmentation. Different tools. Different scripts. Different landing pages. Different advice from different leaders. 
That inconsistency creates friction — and friction slows duplication. 
DreamBuilder brings alignment. 
It gives every DreamTrips Brand Ambassador access to the same operating system, the same presentation tools, the same funnels, and the same follow-up structure. Instead of everyone inventing their own method, the field operates from one unified blueprint. 
When alignment increases, duplication improves. 
And duplication is what drives long-term growth. 
Share Without Explaining 
For many new Brand Ambassadors, the hardest part of getting started isn’t belief — it’s explanation. They feel pressure to understand every detail before sharing the opportunity. 
DreamBuilder removes that burden. 
Instead of trying to “sell” or memorize scripts, Brand Ambassadors can send a professional, trackable presentation directly from the app. The system walks

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Herbalife Partners With Academics For AI Metabolism Model to Predict Responses to Real-Life Meals

Herbalife has partnered with Wageningen University & Research and Eindhoven University of Technology to develop an AI-powered Human Dietary Digital Twin, MetaboTwin, designed to predict individual metabolic responses to real-life meals and support personalised nutrition and disease prevention.
The nutrition giant Herbalife has partnered with academics from Wageningen University & Research (WUR), Eindhoven University of Technology (TU/e) and industry cohorts to develop a Human Dietary Digital Twin — an AI model that aims to predict how individuals will respond to real-life meals.
The project, which will run until 2029, will study human subjects and how their bodies respond to consuming different protein sources within complex meals and at different times of the day.
These responses will then be combined with existing data to develop the Human Dietary Digital Twin — MetaboTwin — combining modelling and data-driven methods (AI), which will predict metabolic responses within the human body to different foods.
As part of the project, Herbalife will provide a range of products, including its Formula 1 meal replacement and fibre boosters, for consumption during the human trials.
Herbalife’s scientists will also work closely throughout the project with both academic institutions, WUR and TU/e and consortium members Thai Union, Norilia, Ani.AI, Nuritas and Genos on the development of MetaboTwin.
Metabolic responses are how the body

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Exigo Launches New Website and Releases Exigo AI Beta

Dallas, Texas – Exigo, the leading enterprise platform for the direct selling industry, today announced the launch of its redesigned website alongside the beta release of Exigo AI, a new capability designed to help direct selling companies better understand and act on the data already within their Exigo platform.
The new website reflects Exigo’s evolution as both a platform and a company. It places greater emphasis on clarity, product depth, and the realities of supporting large, complex organizations operating across markets and channels. The updated experience is designed to help prospective and existing customers better understand what Exigo does today and how the platform supports their business over time.
Alongside the website launch, Exigo introduced Exigo AI, an embedded large language model that allows organizations to interrogate their Exigo data using natural language. Rather than relying solely on static reports or custom queries, teams can ask questions directly and receive clear, contextual responses grounded in their own operational data.
Exigo AI is designed to help organizations move faster in understanding performance, identifying trends, and answering questions that often require manual analysis or specialized expertise. Early use cases focus on providing leadership, operations, and field support teams with quicker access to insight, without adding new

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ShopIQ Appoints Rodger Smith as President and CEO

Dallas, TX — ShopIQ, a Shopify-integrated commerce platform serving direct selling and community-driven commerce models, announced that Rodger Smith has joined the company as President and CEO.
Smith brings more than two decades of experience at the intersection of direct selling, affiliate marketing, and platform technology. He has built large-scale distributor organizations, advised executive teams across the industry, and led the modernization of commerce platforms used by some of the most recognizable brands in direct selling.
His appointment comes as more direct selling companies explore how to integrate Shopify into their ecommerce operations while addressing the unique structural requirements of the business model.

“I’ve spent most of my career working with direct selling companies that want to grow without losing their identity,”

said Rodger Smith.

“One thing has become unmistakably clear. Shopify is the future of ecommerce. Direct selling companies need a modern, stable foundation so they can stop worrying about infrastructure and focus on delivering great products, empowering their field, and building real trust with customers. The hard part has never been vision. It’s been architecture. That’s why I’m excited about what we’re building at ShopIQ. This intersection is where the future of direct selling will be built, and it’s where I’m spending the next

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Award-Winning Leadership: USANA’s Chief Scientific Officer Honored with Women Tech Award

Dr. Kathryn Armstrong, USANA chief scientific officer, named a “Leadership Excellence Award” winner
USANA (NYSE:USNA) is proud to announce that its chief scientific officer, Dr. Kathryn Armstrong, has received the Women Tech Award from the Women Tech Council of Utah.
The Women Tech Award is a distinguished recognition platform that celebrates women who are significantly contributing to the expansion and innovation within the technology sector. The program aims to enhance the visibility of women who are not only advancing technology but also inspiring the broader community. This award underscores USANA‘s commitment to scientific innovation and visionary leadership.
Learn more about USANA’s scientific innovation and award-winning products at USANA.com.

“I am incredibly honored to be recognized by the Women Tech Council of Utah along with the other inspiring winners,”

said Dr. Kathryn Armstrong.

“This award is a testament to our amazing team of scientific professionals at USANA. We are dedicated to pushing the boundaries of science and innovation to create the highest quality nutritional products for our Brand Partners and customers.
“This award is not just a personal achievement; it is a reflection of USANA’s unwavering commitment to empowering women in the workplace and its drive for innovation,”

continues Dr. Armstrong.

“I am proud to be part of a

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15 EPoS systems for restaurants and cafés

By Anna Jordan on Small Business UK – Advice and Ideas for UK Small Businesses and SMEs

There have been some exciting developments in EPoS systems designed to optimise the management of hospitality businesses, including many specifically for restaurants of all types – from street food outlets to cafés to formal dining establishments.

A good restaurant EPoS system should help you manage and streamline all aspects of your business, from front of house to back of house. For example, EPoS systems can typically help you with handling reservations, taking and assigning orders, taking customer payments, cashflow, inventory management (stock levels and usage to reduce wastage), staff matters (such as scheduling and tracking labour costs) and kitchen management.

>See also: Opening a restaurant: The key ingredients to start-up success

The other key part of any hospitality PoS solution comes from the data it generates.

All the systems on offer provide business data and analytics, but the best EPoS systems for restaurants present you with reports that are easy to understand, as well as useful overviews of how each part of your business is performing.

Perhaps most important is the data that can help you with customer engagement and marketing. For example, tracking customer order history can help

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