Tag Archive for Sunny Beutler

Sunrider Announces Executive Promotions to Strengthen Global Operations

Sunrider® International has announced the promotion of two senior leaders as part of a strategic reorganization designed to strengthen regional leadership, optimize resource allocation, and support long-term growth globally. The announcement was made in mid-January by Sunny Beutler, Chief Executive Officer of Sunrider International.
Saeheon Kim has been promoted to Vice President of Operations, North America, Korea, and the EMEA Region (Europe, Middle East, and Africa), which together include the United States, Canada, Europe, Israel, Hungary, and Korea offices.
Karen Cornejo has been promoted to Vice President of Operations, SEA Pacific Region (Southeast Asia–Pacific), which includes Singapore, Malaysia, Thailand, the Philippines, Indonesia, India, Australia, Hong Kong, and Taiwan.

“Both Saeheon and Karen are exceptional leaders with a deep understanding of our business, our markets, and our Independent Business Owners (IBOs),”

said Sunny Beutler.

“These promotions reflect our confidence in their ability to lead with clarity, strengthen operational excellence, and support future scalability, as Sunrider continues to evolve globally.”

Saeheon Kim: Vice President of Operations, North America, Korea, and EMEA Region
Saeheon Kim
Saeheon Kim brings decades of global leadership experience across Asia, Europe, and North America, with an extensive background in the direct selling industry. Throughout his career, he has demonstrated a consistent ability to empower diverse

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Sunrider® Receives Two Editor’s Choice Awards From Beauty News NYC

Sunrider® Receives Dual Beauty News NYC Editor’s Choice Awards for Skincare and Lip Care Excellence
Sunrider International, a global leader in herbal wellness and beauty, proudly announces that Beauty News NYC has recognized two Kandesn® products with prestigious Editor’s Choice Awards. Kandesn Pure Bio Cellulose Under Eye Mask earned Best Under Eye Mask, while Kandesn Sheer Glow Dew Balm & Lip Dew Balm received Best Nourishing Lip Gloss—honoring the efficacy and ingredient integrity of both products.
The Beauty News NYC Editor’s Choice Awards celebrate excellence across the beauty industry, spotlighting products that exemplify innovation, clean formulations, and high performance. Each year, the editorial team recognizes standout brands in skincare, cosmetics, wellness, and more.
Award-Winning Formulations
Kandesn Pure Bio Cellulose Under Eye Mask
Inspired by advanced Korean skincare, these serum-rich biodegradable masks deliver a concentrated surge of hydration to the delicate under-eye area. Infused with niacinamide, retinol, meadowfoam seed oil, and pumpkin extract, they help reduce the appearance of fine lines, puffiness, and dullness—leaving skin smooth, bright, and revitalized.
Kandesn Sheer Glow Dew Balm & Lip Dew Balm
Formulated with hyaluronic acid, vitamin E, and botanical emollients, these luxurious lip balms deeply hydrate and condition for soft, supple lips. The Sheer Glow Dew Balm adds a touch of

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Sunrider® Wins DSA 2025 Excellence in Business Award for Innovative Compliance Training

Sunrider International is proud to announce it has been named 2025 Excellence in Business Award Winner by the Direct Selling Association (DSA) for its groundbreaking compliance training program: Chen Grandkids on Compliance.
The award recognizes companies that set a benchmark for excellence and integrity in direct selling, showcasing innovative, creative programs that uphold best practices, safeguard consumer trust, ensure compliance, and drive sustainable growth. Announced September 16, 2025, in Washington, D.C., the DSA Awards honored companies across the direct selling industry for their commitment to innovation, creativity, and ethical business practices.

“These winners represent the gold standard of direct selling,”

said Dave Grimaldi, President and CEO of DSA.

“Their work demonstrates how businesses can achieve growth while operating with transparency, innovation, and a deep respect for customers and independent sellers. These programs set a model for others in the channel.”

Compliance, Reimagined: Training That Connects, Captivates, and Clicks.
Traditionally, compliance training has been viewed as dry and daunting. Sunrider set out to change that. At their 2024 Grand Convention, the company launched Chen Grandkids on Compliance, a kid-led video series featuring the grandchildren of Sunrider founders Dr. Tei-Fu Chen and Dr. Oi-Lin Chen.
The series turns complex compliance topics—such as income claims, product claims, and ethical

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