Steeped Tea Inc, a North American direct-to-consumer company, one of CBC Dragons’ Den’s best success stories, and five-time Profit 500 fastest growing company recently announced the appointment of a new President, Melanie Hayden Sparks.
The news for the distributor and marketer of the hottest trend in premium loose-leaf tea, tea accessories, and pop up shops comes following a series of strategic expansion plans the company has implemented over the last few months to shift the company and accelerate their growth.
Sparks’ appointment as President marks a strategic move by Steeped Tea Founders, Tonia and Hatem Jahshan, and executive team to engage a visionary leader with a wealth of business knowledge and acumen to take the company to the next level.
A born and raised Calgarian with over 30 years of direct selling experience, Sparks has a track record for producing impressive results and brings a wealth of leadership experience. Her background includes appointments as President of Partylite Canada, International VP of Sales and Marketing at Watkins Incorporated and several leadership roles with US and Canadian companies.
“Steeped Tea has accomplished so much in such a short time and we are thrilled Melanie will lead our continued growth well into the future,” said Hatem Jahshan, co-founder
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Steeped Tea – $20 Million In Sales In 2015
by Ted Nuyten • • 0 Comments
It sometimes takes a terrible event to spark a life-changing epiphany. Tonia Jahshan—happily pregnant for the first time—was headed home from a normal day at the sales and marketing agency she ran with her father.
As she drove, she felt the first symptoms of what every expectant parent dreads: a miscarriage. The loss was devastating. In the weeks that followed, mired in grief, she reassessed everything, including her career. One big question kept coming up: Do I really want to sell electrical equipment for the rest of my life?
It was 2006. Jahshan had been working at the agency for five years. She relished the selling aspect of the job and her $100,000 salary, but the tools she was peddling for clients didn’t exactly stoke her passion. She began to feel restless and
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Keeping Brand Consistency In Direct Sales
by Ramya Chandrasekaran • • 0 Comments
In the early 1900s, the North American direct selling industry had but one poster child: Avon Products. Founded in 1886 by a New York door-to-door book salesman, Avon is currently the fifth-largest beauty company in the world and the second-largest direct selling enterprise, with close to six million representatives worldwide and US$8.6?billion in annual sales in 2014. It’s one of the most powerful brands on the planet.
Although Avon cosmetics may no longer resonate with many North American women, direct selling as a business model remains as strong as ever. As evidenced by the resurgence of 1980s brands like Pampered Chef, Herbalife and Nu Skin Enterprises, and the arrival of Canadian enterprises such as Steeped Tea, Fifth Avenue Collection and Peekaboo Beans, it’s clear the idea of selling products right in the living