For years, marketers have slowly dipped their toes in the water of digital marketing. They’ve fought against a difficult-to-pin-down ROI, bosses who didn’t “get” social media or blogging, and a deluge of data they didn’t know how to analyze.
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Oneida Indian Nation to build new NY casino
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The Oneida Indian Nation has announced plans to open a $20 million casino with a “Wizard of Oz” theme in the village where Oz author L.
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Protesters in contempt of court for anti-whaling campaign
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Radical environmentalists have been found in contempt of court for failing to heed an order to halt their relentless campaign to disrupt the annual whale hunt off the waters of Antarctica.
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Striking FairPoint workers rally in New Hampshire
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Two hundred FairPoint Communications workers promised on Friday to remain on strike until company officials return to the bargaining table, even as the 10-week-old strike begins to take a personal and financial toll on the workers and their families.
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More than 4 million people watched 1st dog telethon
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Producers say more than 4,400 people filed adoption papers for homeless dogs during “Cause for Paws: An All-Star Dog Spectacular,” billed as the first all-star dog adoption telethon.
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Model Mixes Philanthropy, Fashion in E-Commerce
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With new shopping site Favoire, founder Cassandra Pare is helping shoppers give back to good causes with every purchase.
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Weird weather lingers in Alaska's largest city
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A week before Christmas, Alaska’s largest city should look like a postcard wonderland, and the last place you’d expect to see equipment making snow.
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California unemployment rate dips to 7.2 percent
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California recorded its lowest jobless rate last month since the early months of the Great Recession, while the number of additional jobs was the second-largest gain since the state began keeping that record in 1990, the state Employment Development Department reported Friday.
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Sponsors pay big bucks to join college bowl games
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Ready! Set! Hut, hut: This holiday season’s blitz of college football bowl games will feature a reshuffled roster of corporate sponsors spending millions to thrust their names in front of fans watching on TV and in the stands.
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The Gift of a Bright Business Idea
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The holidays are a time for fun, family, and friends. And, if you’re hoping that the new year will bring you a new life as an entrepreneur instead of an employee, the holidays can also be the ideal time to get a new business idea.