You may want to refocus your pitch: The product or service you’re selling won’t get investors interested in financing your startup. Instead, the ingredients that will really make them believe in your business are your customers, their profitable problems, a rock-solid pitch — and you.
Tag Archive for start up
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Word of Mouth Still Rules for Brand Advocacy
by Successful IBO • • 0 Comments
Even if consumers really like a product or service, they’re not likely to share those feelings on Facebook or Twitter, new research suggests.
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Never Take Your Eye Off the Ball
by Successful IBO • • 0 Comments
Large, diversified companies can survive an occasional bad review of a product line. But it’s a lot harder for a startup or a small business to recover from that sort of thing without its brand being permanently tainted.
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Who Wants to Do Business With Difficult People?
by Successful IBO • • 0 Comments
Here are your latest and greatest tweets that helped me run my small business last week. #tweetsoftheweek
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Tax Reform and Your Small Business
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Every couple of years utterances of the implementation of a flat tax emerge. In fact, in a tax seminar during the early 1990s, a well-revered speaker made one of those mark-my-words predictions that the flat tax would be operational within the next few years.
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The Small Business Expert Busts Top 3 Legal Myths
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Attorney, author and The Small Business Expert Susan Solovic says too often would-be entrepreneurs get stalled by legal myths that can be debunked with a little help from a pro and a smart spending plan.
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6 Tax-Prep Steps to Take Now
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The year isn’t even halfway over, but that doesn’t mean it’s too early for businesses to be thinking about their taxes.
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The Secrets to a Great Slogan: Creativity and Clarity
by Successful IBO • • 0 Comments
While slogans can help build brand awareness and likability, they don’t always resonate with consumers.
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One Way for a Startup to Blow its Chances With a VC
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Should you ask all prospective investors to sign a confidentiality agreement before providing details about your company’s plans for growth? My fast answer is NO! Here is why.
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Answering Customers Seamlessly in the Cloud
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Effective customer service is paramount for business success, no matter how big or small the company. Freshdesk wants to help businesses handle customer complaints and inquiries seamlessly with its cloud-based helpdesk.