Used correctly, the micro-blogging platform is a great promotional tool.

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Use the new online tools that give your brand images enhanced context and make them easier to find.

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Think social media is just an “accessory” to your branding efforts? Think again. Social media can make or break your brand.

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Technology allows companies easy access to employee social media accounts it’s an open question how willing employees are.

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You should choose the social networks that best fit your strategy and the goals you want to achieve on social media.

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How do you find those individuals whose online likes can move your brand to the next level?

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Social media offers worldwide marketing opportunities but there is a lot more channels out there than Facebook and Twitter.

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Huge numbers of people are active on these networks, but many businesses fail at capturing their attention.

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The near ubiquity of smartphones and the irresistible lure of social media are upending how retail is done, all over the world.

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A study of the most successful brands at using photos and videos reveals small companies can do all the same things.

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