Herbalife Ltd. (HLF) proposed a plan to launch a new, healthy-living nutrition program “Fit from the Sidelines” in collaboration with the American Youth Soccer Organization (AYSO).
The plan intends to outline, educate, and instruct families about the significance of living an active and healthy life. Last week, the company announced it plans to launch the nutrition program in Canada.
The program extends Herbalife’s six-year partnership with the soccer organization. The partnership with AYSO is another step to target the younger lot of individuals. The leading global nutrition firm has been investing a lot lately in product innovation and relationship-building with the community.
Amid all the havoc created due to allegations put forward surrounding the company’s business model, where Bill Ackman blames the company for practicing pyramid schemes, this partnership indicates that the management is determined to keep growing bigger and is not fretting about any activist investors trying to defame the company.
The new program will be offering physical activities and simple exercises to parents who attend their children’s soccer practices and games. Parents can benefit from the program by learning about new activities and indulging in exercises they can do easily from the sidelines as they attend their children’s games.
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