PM-International and its founder Rolf Sorg have once again drawn global attention — this time from Forbes Magazine Luxembourg, which recently published a full-length cover feature: “From Schengen to the World: Rolf Sorg And The Rise of PM-International.”
The article chronicles how a bold vision born in the 1990s has become one of the most successful direct selling companies in the world — with $3.25 billion in revenue in 2024, over 30 years of consecutive growth, operations across 40 countries and 6 continents, and a clear path to $5 billion in sales by 2025.
“We’re not just building a business,”
Sorg says in the interview.
“We’re building a legacy that improves lives.”
Forbes unveils cover featuring Rolf Sorg (Photo ©Nader-Ghavami for Forbes Luxembourg)
View related article: Forbes Unveils Cover Featuring Rolf Sorg
A Legacy Built in Luxembourg
PM-International is headquartered in Schengen, Luxembourg, a strategic choice both logistically and symbolically. In the article, Sorg calls the move “strategic and emotional”, crediting the country’s central location, infrastructure, and political neutrality as key to the company’s global growth.
Forbes highlights how the company — now with hubs in Germany, the U.S., Singapore, and China — has scaled efficiently while remaining debt-free, privately held, and deeply family-led.
Rolf Sorg, Founder and CEO