Tag Archive for sales

Sell what you know, and one product is all it takes to get started.

If You're Not Looking at These 3 Things, You're Not Optimizing Sales

by Mark Thacker • April 30, 2021 • 0 Comments

Although sales has traditionally been a face-to-face exchange, technology and data allow sales teams to make better decisions in a post-pandemic reality.

How to Influence in Sales

by Mike Schultz • April 20, 2021 • 0 Comments

A seller’s job is to drive change. Learn how to influence both buyer thinking and action.

6 Tips for Converting Leads Into Clients

by Perry Marshall • April 1, 2021 • 0 Comments

These easy-to-follow strategies will help you turn those eager prospects into happy customers.

5 Questions to Truly Connect With Your Sales Prospects

by Rod Santomassimo • March 15, 2021 • 0 Comments

These powerful questions will allow you to navigate the conversation while ensuring your prospects share information that will help you formulate a sales approach.

3 Tips to Find the Customers Who Will Increase Your Sales

by Samuel Leach • March 10, 2021 • 0 Comments

How to connect with, and influence, your ideal audience.

How to encourage your business contacts to refer you to new clients

by Matt Simmons • March 5, 2021 • 0 Comments

Originally written by Matt Simmons on Small Business
For new and growing businesses with limited marketing budgets, a personal referral can be one of the best ways to pick up new business.
A referral is a business contact telling one of their own business contacts that they would recommend you, asking that person if they would be happy to hear from you directly, then passing their details to you if they say yes.
Just to be clear, a referral is not the same thing as a lead or even a recommendation.
Online enquiries can often be described as leads, but in truth a lead is any information which might help you towards a sale. Offline, that can be something as small as a tip-off about someone who might be interested in your product or service. A recommendation could be a good review online or a passing positive remark, which is great, but doesn’t actively bring a customer to your door.
A referral, however, is a warmed-up opportunity to do business – a personal introduction to someone who has expressed a specific interest in hearing from you and is awaiting your call. Effectively, it’s a lead and a recommendation combined.
The advantages of referrals over leads or