The World Cup’s marketing juggernaut provides a number of lessons for small business owners.

Read more...

As we celebrate the blessings of another Fourth of July in America, let’s hold fast to Lincoln’s closing prayer so beautifully conveyed in his 1st Inaugural Address. That the relationships we have with each other will be ‘touched by the better angels of our nature.’

Read more...

You may want to refocus your pitch: The product or service you’re selling won’t get investors interested in financing your startup. Instead, the ingredients that will really make them believe in your business are your customers, their profitable problems, a rock-solid pitch — and you.

Read more...

Even if consumers really like a product or service, they’re not likely to share those feelings on Facebook or Twitter, new research suggests.

Read more...

Large, diversified companies can survive an occasional bad review of a product line. But it’s a lot harder for a startup or a small business to recover from that sort of thing without its brand being permanently tainted.

Read more...

Here are your latest and greatest tweets that helped me run my small business last week. #tweetsoftheweek

Read more...

Every couple of years utterances of the implementation of a flat tax emerge. In fact, in a tax seminar during the early 1990s, a well-revered speaker made one of those mark-my-words predictions that the flat tax would be operational within the next few years.

Read more...

Attorney, author and The Small Business Expert Susan Solovic says too often would-be entrepreneurs get stalled by legal myths that can be debunked with a little help from a pro and a smart spending plan.

Read more...

The year isn’t even halfway over, but that doesn’t mean it’s too early for businesses to be thinking about their taxes.

Read more...

While slogans can help build brand awareness and likability, they don’t always resonate with consumers.

Read more...