Family-owned direct sales company Silpada announces the launch of its new loyalty program, the Silpada Style Card, designed to offer customers an exclusive membership-based shopping experience. Beginning today, any customer can pay a special introductory offer of $49 a year (regularly $69) to get daily discounts on Silpada’s jewelry and accessories, free shipping on every order, personalized communication and other insider exclusives.
“Our customer base has grown organically over the past two decades, and fostering that loyalty is important to us,” said Ryane Delka, Co-Chief Executive Officer of Silpada. “But today’s customer shops and engages with brands very differently than she did 20 years ago. Connecting with the customer on a genuine level, whether at a home party or online, is vital in reaching a new demographic. The Style Card is the first step in creating that connection—something