OPINION | By Ryan D. Chamberlin, Member of the Florida House of Representatives and 30-Year Direct Sales Industry Veteran
In 1993, at the ripe old age of 19, I attended my first network marketing meeting. Like many people walking into their first presentation, I expected one of two things: either I’d discover the greatest business model ever created—or I’d learn how to politely escape a living room without making eye contact.
What I didn’t expect was that it would make perfect sense.
There was no lightning bolt. No choir singing in the background. No dramatic slow-motion handshake. Just a simple realization: this model worked. It empowered ordinary people to do extraordinary things, and it did so through relationships, initiative, and leadership—not corner offices or corporate titles.
That meeting didn’t just change my career. It changed my trajectory.
Over the next 25 years, I built teams across the country, served on corporate boards, and had the privilege of helping grow companies at the highest levels of the industry. I saw firsthand the life-changing impact direct sales could have—not just financially, but personally. Confidence was built. Leaders were formed. Families were strengthened.
But somewhere along the way, I realized something else.
Growth alone wasn’t enough.
Success without protection is like
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Florida Direct Sellers & Consumers Coalition Welcomes Aspen and Brent Emry to Board of Directors
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Sarasota, Florida – The Florida Direct Sellers & Consumers Coalition (FLDSCC) has announced the appointment of Aspen Emry and Brent Emry, co-founders of Florida-based Bravenly Global, to its Board of Directors.
The appointments follow the Coalition’s formal launch at the Florida State Capitol last week, where industry leaders, policymakers, and advocates convened to establish a coordinated framework focused on education, consumer protection, and legislative engagement for Florida’s direct selling community.
Aspen and Brent Emry are the founders of one of the emerging rapidly growing direct-selling companies in the United States. Their company, Bravenly Global, doubled in size last year, growing from approximately $50 million to over $100 million in 2025 annual revenue.
Based in Tampa, Florida, the Emrys bring more than two decades of experience across direct selling, executive leadership, and strategic growth. Their combined expertise represents a perfect balance of visionary culture-building, field development and operational excellence.
Their participation reflects the Coalition’s intent to include active company founders who bring firsthand experience navigating both field-level realities and executive-level responsibilities.
“As founders, Brent and I have seen the impact of direct selling when it’s built the right way.
“We’ve proudly supported the Florida Coalition since the beginning and are honored to now serve on the
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Lawmakers Underscore Direct Seller Independence at DSA Legal + Regulatory Conference
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Federal and State Officials Highlight Growing Momentum Behind Policies That Protect Independent Work
WASHINGTON, D.C. – The Direct Selling Association (DSA) convened its annual Legal + Regulatory Conference last week, bringing together bipartisan lawmakers, senior White House staff, and leading legal experts for discussions on the mounting federal and state pressures on independent work during this year’s conference.
Karalee Geiss of the White House Office of Public Liaison joined a slate of national and state leaders who met with executives from DSA member companies to discuss the administration’s focus on the modern labor landscape and the growing relevance of direct selling in today’s economy.
Karalee Geiss of the White House Office of Public Liaison joined a slate of national and state leaders who met with executives from DSA member companies.
“The legislators who joined us at the DSA Legal + Regulatory Conference – whether they sit on the Direct Selling Caucus, serve on the House Committee on Education and the Workforce, or support H.R. 3495 – were unified on one point: direct sellers know exactly why they choose this channel,”
said Dave Grimaldi, CEO, DSA.
“The misconception among some lawmakers that direct sellers don’t understand what they’re ‘missing’ as employees simply doesn’t reflect these workers’ experience.
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The 3rd Language
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OPINION | By Ryan D. Chamberlin, Member of the Florida House of Representatives and 30-Year Direct Sales Industry Veteran
Protecting Our Future. Protecting Our Industry.
If you were fortunate enough to be a part of the Direct Sales industry 30 years ago and you are still here today, it is for one simple reason:You caught a vision, and you’re still holding onto it.
That vision, however, for most, has been blurred through recent trends. There has even been a question sometimes of whether the industry would survive.
It is my belief that it will — and that it can be bigger than ever.
In order to do so, however, this generation of companies will have to embrace what I call “The 3 Languages.”
Language 1: Field Language
The first is the common language known as “Field Language.”
This is the language of leadership, recognition, community — and how it is projected properly from a field leader’s perspective. Anyone that has built large organic teams for a long period knows exactly what I’m talking about.
For over two decades I had the opportunity to build and sustain large organizations within our industry, and I’m here to tell you that this is a language that most owners get frustrated with —