Russian Direct Selling Association (RDSA) has announced the highlights of the industry in 2014 in Russia. Despite the ongoing economic crisis in Russia, which began in late 2014, member companies of the RDSA managed to sustain growth and ended the year with sales at 141.9 billion rubles (approx USD 2.73 billion).
“Last year was a difficult one, but still a success for the industry. We managed to keep the momentum of sales from 2013 when the turnover of the industry amounted to 141.5 billion Rubles, “- says the president of RDSA Tamara Shokareva.
RDSA reports an 8% increase in the number of independent distributors and customers of direct selling companies at 4.93 million people. These numbers are similar to a record high from 2009 which the number of distributors reach 4.99 million.
“In a crisis, these trends