The World Federation of Direct Selling Associations (WFDSA) Releases Annual Definitive Data on Global Industry, Showing Signs of Stabilization
The World Federation of Direct Selling Associations (WFDSA), the global trade association representing the direct selling industry for 47 years, released its latest STATS report, showing global stability and potential growth.
Download the full Report – PDF
Report Highlights
Direct selling remained around $164 billion in global retail sales, an increase of $675 million over pre-pandemic sales, with 45% of markets in the study showing increases. The number of independent representatives grew slightly over last year to 104.3 million, 72.1% of whom are women.
The Asia-Pacific region continues to be the largest by market share, fueled by emerging players like Malaysia, but the Americas grew the most in 2024. In addition, the number of “billion-dollar markets” in 2024 stayed consistent at 21. The STATS report tracked demographic shifts among independent entrepreneurs and product categories. Wellness products continue to dominate the industry along with cosmetics and personal care – including K-beauty brands.
“With its relatively low start-up costs, strong community support and high-quality products, direct selling is a resilient and appealing pathway for entrepreneurs around the world, especially women, and more men are becoming involved as well,”
noted Shaila