A new study by Adobe and Goldsmiths into the changing nature of consumer loyalty discovers half (50 per cent) of British consumers are loyal to brands that tailor experiences to their needs and preferences. Driven by overwhelming choice (46 per cent) and a growing demand for convenience (53 per cent), brands risk significant disruption and
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SMEs have no idea how much money they’re losing due to lost customers
by Owen Gough • • 0 Comments
GI Insight and YouGov’s research reveals that the large majority of challenger brands and SMEs do not know how many customers they lost in the last financial year. This is a significant issue for SMEs when a five per cent increase in customer retention rates is estimated to equate to approximately 25 per cent increase in profit.
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