Artificial intelligence has already moved from the sidelines into everyday business. With Goldman Sachs predicting that annual AI investment could soon pass $200 billion, it’s clear the technology is not a passing trend. For direct selling, the real question isn’t whether AI will matter, it’s how leaders can balance smart systems with the personal relationships that have always been the backbone of this industry.
Moyn Islam, co-founder and CEO of BE (BE Club), believes the answer lies in what he calls “the human element.” Automation may make things faster, but he argues that strong companies, and successful distributors, are ultimately built on leadership that prioritises mentorship, empowerment, and accessibility.
“Innovation is vital, but people drive lasting impact,”
Islam says.
“Direct selling is built on relationships, and leadership is about giving others the confidence to move forward.”
Moyn Islam on Mentorship in a People-First Business
AI creates excitement, but also anxiety. The World Economic Forum recently warned that millions of people will need reskilling as automation reshapes industries. That uncertainty can easily spill into direct selling, where confidence and personal connection are critical. For Islam, mentorship is the antidote.
“No one builds a career in a straight line. There are always complications and effective guidance often