According to a recent press release:
MIAMI, FL – MONAT Global, the world’s #1 direct seller of premium haircare, announced its groundbreaking integration with Meta platforms at their Leadership Circle Conference this past weekend on Miami Beach. This announcement marks another defining moment in the evolution of social commerce within the direct sales industry.
Following its historic success as the first direct sales company to fully integrate and scale on TikTok Shop, MONAT is once again setting the pace—this time by being the first to expand its proprietary social commerce model across Meta’s ecosystem, including Facebook and Instagram.
While others in the industry are still exploring social commerce, MONAT has already built it, proven it, and scaled it.
What began as a bold experiment with TikTok Shop quickly became a defining transformation. MONAT’s early adoption of TikTok Shop reshaped how products are discovered, shared, and sold—activating thousands of affiliates, generating millions in sales, and unlocking a scalable new path for growth. MONAT quickly became a top 5 haircare brand on the platform in the U.S., the U.K. and in Mexico. That success validated a powerful hybrid model blending community-driven direct sales with modern affiliate commerce—and now, MONAT is expanding it even further. With its new integration across
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Florida Direct Sellers & Consumers Coalition (FLDSCC) Launches at Florida Capitol: A New Model for Advocacy
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The Florida Direct Sellers & Consumers Coalition (FLDSCC) officially launched last week with a two-day kickoff event at the Florida Capitol in Tallahassee, bringing together Florida lawmakers, industry leaders, company partners, and advocacy organizations for a coordinated effort focused on protecting consumers and preserving opportunity within the direct selling channel.
Founded and led by Gordon Hester and Rep. Ryan Chamberlin (R) FL, the Coalition was formed to create a proactive, educational bridge between policymakers and the direct selling profession — one rooted in transparency, ethical standards, and an accurate understanding of how modern direct selling operates.
Direct Engagement With State Executive and Legislative Leaders
Throughout the event, Coalition leadership and participating members held in-depth discussions with Florida’s executive branch and legislative leaders, emphasizing fair regulation, consumer protection, and policies that preserve entrepreneurial opportunity without undermining legitimate business models.
Click to Watch Video (1 minute)
Legislators and VIPs in attendance included:
James Uthmeier, Florida Attorney General
Jay Collins, Florida Lieutenant Governor
Blaise Ingoglia, Florida Chief Financial Officer
Sam Garrison, Speaker of the House Designate (2026–2028)
Mike Redondo, Speaker of the House Designate (2030–2032)
Rep. Fiona McFarland, Chair, Information Technology and Budget & Policy Subcommittee (Sarasota)
Rep. Danny Alvarez, Chair, Criminal Justice Subcommittee (Hillsborough)
Rep. Will Robinson, Chair, State Affairs Committee (Manatee)
Rep. Traci Koster, Chair, Civil
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MONAT Expands Global Operations Into Six New Countries
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MONAT Global Corp., a leader in naturally based, premium haircare and beauty products, announced a significant milestone in its international growth strategy: expansion into six additional countries across Europe and Latin America.
The announcement was made at MONATions 2025, the company’s Global Convention held at Resorts World Las Vegas, August 21-24, in front of more than 4,000 enthusiastic attendees.
Beginning October 1, 2025, MONAT will continue its European expansion with the launch of Austria, followed by Italy in early 2026.
At the same time, MONAT will begin its entrance into Latin America with a launch of operations in Mexico on October 1, 2025.
Building on that foundation, Dominican Republic, Costa Rica, and Panama are scheduled to launch in early 2026.
“This expansion marks an extraordinary moment in MONAT’s journey,”
said Ray Urdaneta, Co-Founder and CEO of MONAT Global.
“From Europe to Latin America, demand for high-performance, naturally based beauty products continues to grow. We are proud to bring MONAT’s award-winning products and unparalleled community to new markets, empowering more people to live beautiful lives.”
With over a decade of momentum and recognition as the world’s #1 direct seller of premium haircare, MONAT has consistently pushed boundaries with science-backed innovation, naturally based formulations, and a culture of purpose and impact.
This expansion reinforces MONAT’s mission to redefine beauty