From the lifestyle lady to the eager beaver, publicists personalities run the gamut.

Read more...

It’s a great resource to have and to use as a guide; it will help you strategize, implement and map out your PR efforts so you’re never left clueless on what the next steps are.

Read more...

In the public-relations game, the brand that comes out first often makes the biggest splash.

Read more...

Getting the press to cover your business is great, but pestering journalists is not an effective strategy.

Read more...

When crafting that message, understanding what not to say is every bit as important as what you do say.

Read more...

Though media relations and other PR strategies have always contained elements of storytelling, the rise of content marketing and brand journalism means communicators must craft tales that their audiences want to read if they want to stay relevant and gain public favor.

Read more...

Google’s latest rollout continues the company’s commitment to rewarding high-quality, user-focused content with higher rankings.

Read more...

Unfocused messages can hurt your brand and career. Here are a few easy methods for crafting — and delivering — memorable messages in any medium.

Read more...

Whether you are a business of five people or a Fortune 50 company, you need to know how tell your story the right way, at the right time, to the right people.

Read more...

As social media makes even the smallest brand mistakes highly visible, smart reputation management is more important than ever. Here are five cases where brands got it right.

Read more...