Should you wait until you fundraise to invest in PR? The short answer is a resounding no. Here’s why.

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Embracing AIFC is not merely an option for PR professionals — it is imperative for those seeking to lead in an increasingly complex and dynamic media landscape.

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The 21st century has seen a shift away from the company that’s “selling” and toward the consumer that’s “buying.” Business practices, like PR campaigns, have had to transition in kind to stay relevant in the current culture and to resonate with the public.

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The age-old question “How much should a company spend on PR?” echoes through boardrooms, with organizations seeking a magic formula for budget allocation. Here are 10 things you need to consider.

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PR agencies that embrace these four changes will lead the way in the future.

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A PR expert explains how and when you can tell you need to level up your PR game and stop trying to do it all on your own.

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Let this year be where your brand’s story becomes not just told but celebrated.

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There’s little argument that PR efforts are vital, if not downright necessary, to the success of present-day entrepreneurship. But many businesses still debate the merits of taking on an outside agency, and even once they’re convinced, what type of firm should they hire: specialist or generalist?

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The value of PR extends beyond immediate numbers, emphasizing long-term brand reputation and loyalty, which ultimately contribute to sustained business success.

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AI might be taking the industry by storm, but it can’t replace the human element, says Liza Anderson, founder of Anderson Group Public Relations.

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