Tag Archive for Product Innovation

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Neora Closes 2025 With Record Growth, Market-Disrupting Innovation, and Accelerating Global Momentum

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A modern, purpose-driven social commerce company accelerates global momentum heading into 2026
Dallas, Texas – Neora, a global beauty and wellness company known for its science-backed innovation and modern approach to social selling, closed 2025 with significant growth, breakthrough product launches, and expanding global momentum—reinforcing its mission of Making People Better.
Throughout 2025, Neora remained deeply focused on elevating the customer experience to best-in-class standards while continuing to modernize the direct sales model. This included simplifying systems for Brand Partners, introducing innovative technology tools, and launching category-defining products designed to deliver transformative, real-world results.

“I’ve had the privilege of helping build several billion-dollar companies over the course of my career, and I don’t say this lightly—what I’m seeing take shape at Neora right now is unlike anything I’ve been part of before,”

said Jeff Olson, Founder of Neora.

“This isn’t just about a great product launch or a strong year. It’s about disciplined execution, simplified systems, leadership development, and a company that understands how modern consumers and modern entrepreneurs actually operate.
“When you combine those fundamentals with integrity and purpose, the scale of what’s possible becomes very real.”

A Year Defined by Innovation and Execution
One of the most pivotal moments of 2025 was the launch of Neo-FILLER

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Steady Customer Growth in December With “12 Days of Christmas” and Launch of Chocolate Fit Fuel for Bravenly

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Bravenly Global is pleased to announce that following a strong November, December is already showing strong customer growth and momentum following its “12 Days of Christmas” offers and events, alongside the launch of its newest product, Chocolate Bravenly Fit Fuel.
Together, the customer-focused campaigns and product launch highlight Bravenly’s continued emphasis on customer experience, creativity, and community-driven growth as the company surges into the new year.
“12 Days of Christmas” Fuels Customer Engagement and Retention
Bravenly’s “12 Days of Christmas” initiative combined seasonally inspired limited-time offers, festive bundles such as “Comfort & Joy,” and daily engagement to create a dynamic holiday shopping experience for customers. Each day featured timely, creative bundles, added savings and fun-filled promotions, encouraging customers and guests to return regularly and remain actively engaged throughout the 12-day period.
According to the company, new customer enrollments increased by nearly 20% during the campaign, compared to typical 12-day timeframes. In addition to new customer enrollments, Bravenly also noted a significant increase in customer re-engagement, fueling excitement for the enrolling Brand Partners and their businesses’ growth. 

Lively holiday-themed videos within the community on Facebook further supported the “12 Days of Christmas” excitement, as Bravenly field leaders dressed up to go live and add extra value,

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IT WORKS!® Appoints Peter Griscom as President & COO to Lead AI-Driven Growth

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IT WORKS!®, a global leader in lifestyle and wellness products, today announced the appointment of Peter Griscom as its new President and Chief Operating Officer. An award-winning executive renowned for transformative leadership in the direct selling industry, Griscom brings a proven track record of product innovation, business turnarounds, and field-centric growth strategies.
A two-time “Turnaround of the Year” award recipient, Griscom is widely recognized for his forward-thinking approach and unwavering commitment to field success. His leadership has consistently delivered category-leading products that resonate with modern consumers, earning him a place on the Direct Selling News’ “Forces Under 40” list twice (2017 and 2025).
With six SupplySide Editors’ Choice Awards—including multiple honors for “Weight Loss Product of the Year”—Griscom has built a reputation for developing breakthrough wellness solutions that redefine industry standards. His expertise in aligning people, product, and process has repeatedly transformed product launches into market phenomena.
Griscom’s appointment marks a pivotal chapter for IT WORKS! as the company sharpens its focus on product innovation, digital-first field engagement, and strategic global expansion.

“I’m honored to join a brand as iconic and vibrant as IT WORKS!,”

said Griscom.

“The opportunity to build on this legacy, empower our distributors, and deliver products that lead in every market is exactly

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Nature’s Sunshine Wins Two Stevie Awards in the 2025 American Business Awards

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Nature’s Sunshine Products, Inc. (NASDAQ: NATR), a leading manufacturer of high-quality herbal and nutritional supplements, today announced it has been recognized with two prestigious Stevie® Awards in the 23rd Annual American Business Awards®.
Nature’s Sunshine received a Gold Stevie® Award for its 2023 Impact Report, which detailed the Company’s achievements and progress in responsible business practices and sustainability. Additionally, the Company earned a Silver Stevie® Award for Achievement in Product Innovation for its new Chlorophyll Detoxifying Stick Packs.
“We are deeply honored to be recognized by the American Business Awards,”
said Terrence Moorehead, President and Chief Executive Officer at Nature’s Sunshine.
“These awards validate our commitment to transparency in our business practices and our ongoing dedication to sustainability. Our Impact Report represents the hard work and dedication of our entire team in making a positive difference for our planet and communities.”
The Silver Stevie® Award for Achievement in Product Innovation recognizes the Company’s groundbreaking Chlorophyll Detoxifying Stick Packs, which offer a powdered form of chlorophyll that is more convenient and travel-ready than traditional liquid formats. As a first-mover in this category, Nature’s Sunshine also introduced four new flavors with this innovative product.
“Nature’s Sunshine continues to demonstrate leadership in the natural products industry, not only through our high-quality supplements but also through our

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