For four decades, Stuart Johnson has been the trusted advisor to many of the top CEOs in direct selling, guiding the industry’s biggest companies through shifting trends, economic cycles, and technological revolutions. As the founder and CEO of Direct Selling News (DSN) and the force behind Direct Selling University (DSU), Stuart has helped shape the success of many of the channel’s most influential companies. Now, for the first time ever, he shares on The Direct Approach Podcast what he predicts is coming next.
In this exclusive 100th episode, Stuart reveals:
The biggest shifts re-shaping direct selling and what companies must do to stay competitive.
Why some brands are thriving while others struggle—and the common mistakes leaders are making.
His predictions for the next year and beyond, including changes in social selling, compensation models, and product innovation.
The impact of private equity and why investor-backed companies are facing unexpected challenges.
The industry’s biggest growth opportunity—and why the Hispanic/Latin American markets are key to the future.
Stuart has a distinguished 40-year career mentoring direct selling’s top executives. Now, he’s sharing his insights with you for 2025 and beyond.
If you want to stay ahead of the curve and lead with confidence, this is the episode you can’t afford to