Leading Malaysian direct selling company Elken is tapping into growth in the Asia Pacific region with its forthcoming entry into the Philippines.
The company coordinated a soft launch in the Philippines in December 2015, hosting public events to introduce its business model and extensive range of products.
The Elken product line, number more than 500 across the categories of cosmetics, personal care, wellness, food and beverage, and home care. An organic spirulina supplement and water purification system are among the company’s top-selling products.
The Philippines is one of the fastest-growing direct selling markets in the world, according to research by the World Federation of Direct Selling Associations. From 2011 to 2014, constant dollar revenue from direct sales increased at a compound annual growth rate (CAGR) of 17.6 percent, outpaced only by growth in China and
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Korean Direct Seller Enters Philippines
by Ramya Chandrasekaran • • 0 Comments
Korean beauty and wellness direct selling company Global Atomy plans to establish operations in the Philippines with the opening of outlets in Cebu and Manila next year.
Sophia Lee, Global Atomy authorized distributor in the Philippines, said the proposed Cebu Top Center is targeted to open in January next year.
The Manila center will also open sometime next year.
Atomy, Inc. was established in 2009, offering products developed by Kolmar BNH (sbt).
Among its product offerings are skincare, personal care, home care and healthcare products.
Lee said they have started promoting the products and inviting members to sign up since last month.
“Now we have over 300 members. Once we have the Cebu Top Center fully set up, we’d like to get more Filipino members because we are confident that they will like the products. Membership is free,”