Tag Archive for Peter Griscom

Hot Business News Today

IT WORKS!® Appoints Forrest Smith Chief Strategy Officer to Drive Next-Gen Innovation

by  •  • 0 Comments

IT WORKS!®, a global leader in lifestyle and wellness products, has appointed Forrest Smith as Chief Strategy Officer. A proven entrepreneur and innovator, Smith will lead growth initiatives, innovation roadmapping, and cross-functional integration as the company continues its transformation into an industry trailblazer.
Smith brings a strong track record of entrepreneurial success, having founded, scaled, and sold multiple companies to Fortune 500 enterprises. Most recently, he served as Executive Director of Global Operations at a publicly-traded network marketing company, where he spearheaded enterprise-wide modernization—advancing the adoption of AI, automation, and data analytics to streamline operations and enhance customer experiences.

“Forrest’s ability to pair founder-level creativity with enterprise execution makes him uniquely positioned to guide our strategic agenda,”

said Peter Griscom, IT WORKS! President and COO.

“His proven track record of building companies and driving innovation at scale will help position IT WORKS! for the future—empowering our field, our customers, and our community with world-class products and business opportunities.”

Smith’s appointment underscores IT WORKS!’s commitment to building a future-ready organization defined by agility, creativity, and scale.
About IT WORKS!
IT WORKS!® is a global leader in lifestyle and wellness products, dedicated to helping people live their best lives through innovative solutions that support health, beauty, and

Read more...

Hot Business News Today

The Hidden Barrier to Growth in Network Marketing (And How Leaders Can Fix It From the Inside Out)

by  •  • 0 Comments

OPINION | By Peter Griscom
Let’s be honest.
Most distributors don’t quit this profession because they “don’t want it.” They came in hungry. They joined because they believed.
And they’re not quitting just because of comp plan tweaks or product pricing. Those are surface-level excuses.
The deeper issue? Waste.
The Real Killer: Time Lost to Inefficiency
Every hour wasted—waiting on customer service, wrestling with back-office glitches, or chasing down unanswered corporate requests—chips away at belief.
In lean terms, it’s called muda (waste). And in network marketing, waste is lethal. It drains momentum, stalls duplication, and eventually convinces leaders that the dream they signed up for isn’t real anymore.
But here’s the good news: it doesn’t have to be this way.
Leaders Can Model the Change
Most people assume the fix has to come from the boardroom. But top leaders can spark it in the field today.
How? By living out Kaizen + AI principles in their own organizations:

Kaizen (Continuous Improvement): Don’t wait for perfect systems. Lead your team to ask: “What’s one thing we can do better today?” Eliminate tiny inefficiencies in onboarding, events, or communication. Small wins stack fast.

AI as a Field Enabler: Use automation tools—AI chatbots for FAQs, scheduling bots for team calls, content generators for daily posts. Show your team how to free up time for what

Read more...

Hot Business News Today

IT WORKS!® Names Conrad Smith Vice President of Customer to Drive Global Growth

by  •  • 0 Comments

IT WORKS!®, a global leader in lifestyle and wellness products, has appointed Conrad Smith as Vice President of Customer. An award-winning sales and marketing executive with extensive experience in CPG, SaaS, and direct selling, Smith brings a proven track record in customer acquisition, retention, and engagement.
With a background in international law, Smith has been recognized for successfully introducing American products to global markets. His leadership philosophy centers on transparency, consistent communication, and a customer-first approach.
This appointment is part of IT WORKS!’s broader strategy to elevate the customer experience through innovative products, intuitive field tools, and accelerated expansion into new markets and demographics.

“Conrad’s expertise and leadership will be invaluable as we strengthen customer relationships and deliver greater value through technology, communication, and systems,”

said Peter Griscom, President and COO of IT WORKS!.

“Our goal is to make IT WORKS! the most accessible and rewarding platform for networkers to build their businesses.”

IT WORKS! remains committed to supporting its distributor base while attracting top industry talent and creating opportunities for the next generation of direct selling leaders.
About IT WORKS!
IT WORKS! is a global leader in lifestyle and wellness products, dedicated to helping people live their best lives through innovative solutions that support health, beauty,

Read more...

Hot Business News Today

IT WORKS!® Appoints Quinn Bailey as Chief Financial Officer

by  •  • 0 Comments

Modern Financial Leader to Drive Automation and Scalable Growth
IT WORKS!®, a global leader in lifestyle and wellness products, today announced the appointment of Quinn Bailey, CPA, as its new Chief Financial Officer. An accomplished financial strategist with nearly two decades of progressive leadership experience, Bailey brings a proven track record of driving operational excellence, financial discipline, and automation-led efficiencies.
Since joining IT WORKS! in 2019, Bailey has consistently demonstrated strategic foresight and operational rigor, most recently serving as Vice President of Tax. In this role, he successfully led the company’s global tax strategy and compliance efforts across a complex international footprint, while spearheading key automation initiatives that streamlined financial operations and enhanced scalability.
Throughout his career, Bailey has provided critical financial guidance to executive leadership, boards of directors, and ownership teams. His expertise in translating complex financial concepts into actionable business strategies has consistently delivered results, including the design and deployment of cutting-edge automation solutions.

“Quinn is a modern CFO who blends technical expertise with a forward-thinking approach to process innovation,”

said Peter Griscom, incoming President & COO.

“His ability to simplify complexity and implement scalable systems will be pivotal as we continue to grow and evolve.”

Bailey holds a Master of Science in Accounting

Read more...

Hot Business News Today

IT WORKS!® Appoints Peter Griscom as President & COO to Lead AI-Driven Growth

by  •  • 0 Comments

IT WORKS!®, a global leader in lifestyle and wellness products, today announced the appointment of Peter Griscom as its new President and Chief Operating Officer. An award-winning executive renowned for transformative leadership in the direct selling industry, Griscom brings a proven track record of product innovation, business turnarounds, and field-centric growth strategies.
A two-time “Turnaround of the Year” award recipient, Griscom is widely recognized for his forward-thinking approach and unwavering commitment to field success. His leadership has consistently delivered category-leading products that resonate with modern consumers, earning him a place on the Direct Selling News’ “Forces Under 40” list twice (2017 and 2025).
With six SupplySide Editors’ Choice Awards—including multiple honors for “Weight Loss Product of the Year”—Griscom has built a reputation for developing breakthrough wellness solutions that redefine industry standards. His expertise in aligning people, product, and process has repeatedly transformed product launches into market phenomena.
Griscom’s appointment marks a pivotal chapter for IT WORKS! as the company sharpens its focus on product innovation, digital-first field engagement, and strategic global expansion.

“I’m honored to join a brand as iconic and vibrant as IT WORKS!,”

said Griscom.

“The opportunity to build on this legacy, empower our distributors, and deliver products that lead in every market is exactly

Read more...

Hot Business News Today

Mannatech Announces Promotion of Peter Griscom to Chief Operating Officer

by  •  • 0 Comments

Mannatech Incorporated (NASDAQ: MTEX), recently announced the promotion of Peter Griscom to Chief Operating Officer of Mannatech Incorporated (the “Company”) effective July 1, 2025.
Peter Griscom brings more than 10 years of experience in the direct selling channel and has extensive experience in working in the consumer goods space, including launching, leading, and restructuring companies while creating efficiencies in manufacturing, sales, and marketing.
Prior to his promotion, Mr. Griscom served as the Company’s senior vice president of global operations since August 21, 2024 and prior to that served as the senior vice president of product, innovation, & supply chain from July 3, 2023 through August 20, 2024. He holds a B.S. from the University of Auburn and an M.S. from the University of Utah.
Commenting on Mr. Griscom’s promotion, Landen Fredrick, the Company’s President and CEO stated,
“Peter’s drive and determination to create operational efficiencies and streamline processes are instrumental in reducing costs and moving the Company forward. Elevating Peter to this new role will have a positive impact on the Company’s future.”
About Mannatech
Mannatech is a leading global health and wellness company committed to empowering everyone to live their best life through cutting-edge, science-backed nutritional products, patented technology, and a rewarding business opportunity. With

Read more...