OPINION | By Stefano Orrù
(And you can’t accept it — probably without even realizing it)
The punch in the gut
The problem isn’t that your business is no longer growing — it’s that you keep supporting it as if it were still working.
You feel it, but you don’t admit it.
You respond, organize, post. You do your duty. And yet something has dimmed: the flow has stopped, the enthusiasm has thinned. But you keep going, because stopping would be worse.
You’ve gotten used to holding everything together, and maybe that’s why you don’t see how much it’s shaking.
You’re not alone. This is a space few admit to, though many pass through it.
This isn’t the time for excuses — it’s the time to look within with clarity.
When you stop looking at the numbers… and start telling yourself stories
Decline is never dramatic. It doesn’t come with the noise of a sudden collapse, but with the silence of a room slowly emptying. It’s subtle, constant, almost elegant. You only realize something has faded when you stop and notice you’re no longer moved by anything.
At first, it’s imperceptible: a slight drop, a disconnection, a post postponed, a call skipped. Then another month like that. And another. Until you