Peekaboo Beans Inc. (TSXV: BEAN, OTC PINK: PBBSF), a direct-sales retailer of children’s apparel, is pleased to announce they have recruited Sandy Spielmaker as General Manager of Operations.
With over two decades of experience in the direct sales world, Sandy Spielmaker understands direct selling from top to bottom. In her most recent role as Scentsy’s Chief Sales Officer, she oversaw all global sales focusing on market expansion, growth strategies and continually improving Consultant success, while fostering a unique company culture.
She began her career serving in various capacities at SC Johnson also holding executive positions at Bissell and Johnson Outdoors before moving to Amway, where she was V. P. of Sales for the U.S. There she oversaw sales, customer support, training, events, field communication, compensation, and analytics.
She later became Amway’s VP of Global Sales – Leader Development and led global training, business analytics and coaching, recognition, and event strategy. Prior to Scentsy, Sandy served as Chief Sales Officer at Origami Owl.
Ms. Spielmaker states,
“I’m thrilled to help such an amazing organization with a well-loved brand and loyal community.
Peekaboo Beans has big dreams, and I’m honored to support the efforts of this talented team and its exceptional stylists to build and grow an
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Peekaboo Beans Announces Official Launch In USA
by Nicole Dunkley • • 0 Comments
Peekaboo Beans. recently announced it has officially launched the first phase of its business in the United States.
“We are very excited to report that our customer website is fully integrated for U.S. shopping, along with a fully functional US Stylist portal,” states Traci Costa, Chief Executive Officer and Founder of Peekaboo Beans.
“This is a huge milestone achieved by the Company. In addition, our first successful launch tradeshow in Salt Lake City resulted in more than 60 potential Stylist sign ups and hundreds of leads.”
Peekaboo Beans has also partnered with NapTime Creative to launch a targeted digital media strategy and will be attending the following three tradeshows next month: Baby Show Expo in Clifton, NJ, Ultimate Women’s Expo in Chicago, IL, and the Ultimate Women’s Expo in Edison, NJ.
Along with continued strategic growth in Canada, the Company has been focused on expansion into the United States through the development of a U.S. independent sales network of Stylists to increase revenue and improve margins.
“The direct sales industry in the United States is a 36 billion dollar industry, and 1 in 7 households operates a direct sales business in the United States (reference source: Direct Selling Association), which provides us with an exciting opportunity
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3 Steps To Training An Effective Direct Sales Force
by Ramya Chandrasekaran • • 0 Comments
Canadian Business published an article about the three must have strategies for mentoring and training a large and diverse group of direct sellers.
Switching from retail to direct sales came with a steep learning curve for Peekaboo Beans’ Traci Costa. “You have to learn the industry—how the financial model, logistics, selling, recognition and reward systems work,” she says. She emphasizes the importance of having strong mentors and coaches to guide her along the way. Now the biggest part of her job as an owner, Costa says, is training her sales agents.
Here are three ways to empower your direct sales force.
1. Be resource rich
“Because the owner does not see the consultants on a daily basis, it’s critical to get the right product, the right message and the right support for the sales force to jell together,” says
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Keeping Brand Consistency In Direct Sales
by Ramya Chandrasekaran • • 0 Comments
In the early 1900s, the North American direct selling industry had but one poster child: Avon Products. Founded in 1886 by a New York door-to-door book salesman, Avon is currently the fifth-largest beauty company in the world and the second-largest direct selling enterprise, with close to six million representatives worldwide and US$8.6?billion in annual sales in 2014. It’s one of the most powerful brands on the planet.
Although Avon cosmetics may no longer resonate with many North American women, direct selling as a business model remains as strong as ever. As evidenced by the resurgence of 1980s brands like Pampered Chef, Herbalife and Nu Skin Enterprises, and the arrival of Canadian enterprises such as Steeped Tea, Fifth Avenue Collection and Peekaboo Beans, it’s clear the idea of selling products right in the living
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Peekaboo Beans Builds Kidswear Brand With Direct Sales
by Ramya Chandrasekaran • • 0 Comments
Before she became the owner of Peekaboo Beans, a Canadian kidswear business, Traci Costa worked as an investment banker for 10 years, toiling long hours, making deals every day. It all changed when she had her first child in the early 2000s and left her banking career to look after her daughter. She created Peekaboo Beans in 2006 after noticing the clothes she bought for her vivacious child were hindering her from moving around freely. The buttons and snaps dug into her little waist and limbs, and prevented her from unadulterated play. It gave Costa the idea to construct better clothing for children.
Costa designed her colourful line of kidswear to be versatile. The pants and sleeves have zippers so they can easily come off, and if there’s an accidental spill, parents can just