ViSalus, Inc., the company behind the #1 90-Day weight-loss and fitness challenge platform in North America, was selected the Official Nutrition and Wellness Sponsor of American Youth Football & Cheer, Inc. (AYF). Vi 1-Star Ambassador Vanessa Wilhelm (with spouse and former NFL player Matt Wilhelm) and Vi National Director Claudia Lugoindependently ignited ViSalus’ involvement in AYF.
AYF is a 501(c)(3) non-profit corporation benefiting children who enjoy football or cheer. AYF is open to all children, despite financial challenges, and emphasizes self-confidence, teamwork, self-discipline, community involvement and other positive traits designed to help each child succeed. With the common goal of creating a better overall future, AYF and ViSalus is a natural connection for a partnership.
This partnership was developed after AYF “team mom,” Claudia, was introduced to ViSalus through the Wilhelms and experienced the positive benefits of a healthier lifestyle. Together, they saw the ability to utilize ViSalus’ initiatives to benefit AYF programs in ways that educate and provide healthy options for children, as well as, providing a fundraising opportunity. Rather than selling magazine subscriptions or candy bars, this year AYF is using their fundraising efforts to create awareness around health and nutrition.
AYF athletes will raise funds while challenging others to set and achieve personal health goals using