Born in 1988 in Tbilisi, Georgia, Sofio Shubitidze represents a new generation of entrepreneurs shaped by digital transformation, personal ambition, and environmental awareness. Her career path reflects a steady pursuit of independence, purpose, and sustainable success.
Sofio entered the workforce at an early age. At just 15 years old, she began working in various office environments, gaining practical experience and developing a strong work ethic.
At the same time, she pursued university studies in psychology, a field that would later influence her leadership style and her ability to build meaningful professional relationships.
Sofio Shubitidze, Greenway Global – GM 1 Pro
A major turning point came when she was 24, as she discovered the potential of online work. At a time when remote digital careers were still emerging in Georgia, Sofio embraced this new professional model. Since then, she has continuously worked online, adapting to technological evolution and global market trends.
In 2019, her professional journey took a significant step forward with her introduction to Greenway Global, a company operating internationally, including in Germany.
Sofio was immediately drawn to the brand’s focus on exclusive, innovative, and environmentally friendly products. More than a business opportunity, she recognized a project aligned with her values and saw strong potential for expansion in her home country.
Determined to move forward,
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ShopIQ Appoints Rodger Smith as President and CEO
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Dallas, TX — ShopIQ, a Shopify-integrated commerce platform serving direct selling and community-driven commerce models, announced that Rodger Smith has joined the company as President and CEO.
Smith brings more than two decades of experience at the intersection of direct selling, affiliate marketing, and platform technology. He has built large-scale distributor organizations, advised executive teams across the industry, and led the modernization of commerce platforms used by some of the most recognizable brands in direct selling.
His appointment comes as more direct selling companies explore how to integrate Shopify into their ecommerce operations while addressing the unique structural requirements of the business model.
“I’ve spent most of my career working with direct selling companies that want to grow without losing their identity,”
said Rodger Smith.
“One thing has become unmistakably clear. Shopify is the future of ecommerce. Direct selling companies need a modern, stable foundation so they can stop worrying about infrastructure and focus on delivering great products, empowering their field, and building real trust with customers. The hard part has never been vision. It’s been architecture. That’s why I’m excited about what we’re building at ShopIQ. This intersection is where the future of direct selling will be built, and it’s where I’m spending the next
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Primerica Canada Celebrates 40 Years of Supporting Families with Financial Services
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Company Sustains Strong Momentum Heading Into 2026 with Record-Breaking Year in 2025
Mississauga, Ontario – Primerica Canada is celebrating 40 years of supporting families with financial services. Since its founding in 1986, Primerica Canada has grown from a small start-up operation into a leading provider of financial products and services to middle-income families throughout Canada.
“Over the past 40 years, we have had a strong track record of success that continued with a record-breaking 2025,”
said John Adams, CEO of Primerica Canada.
“In 2025, Primerica Canada grew its licensed sales force to over 11,100 life-licensed representatives who helped families work toward achieving their financial goals. We issued over C$16.7 billion in term life insurance, bringing coverage in force to a record C$157 billion in Canada. Most importantly, we paid more than C$160 million in death claims, providing critical support to families when it mattered most. We also helped clients invest over C$2.6 billion toward their future and pushed assets under management to a record C$27 billion.”
Adams added,
“We are well equipped to sustain growth and serve our clients coast to coast as new Canadian life-licensed representatives grew 25% in 2025, solidifying our position as the country’s largest life-licensed sales force. Our licensed representatives located
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Anovité Strengthens Its Foundation with the Leadership of President Katie Kleinsmith
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Bluffdale, Utah – Anovité proudly highlights the leadership of Katie Kleinsmith, President of Anovité, whose oversight of manufacturing, production, and field experience has become a cornerstone of the company’s rapid growth and operational excellence.
As President, Katie Kleinsmith plays a critical role in ensuring that Anovité’s science-driven vision is executed with precision, consistency, and care. From overseeing sourcing and production to managing logistics, incentives, and live events, her leadership ensures that what is promised to the field is delivered — every time.
Operational Excellence That Drives Growth
Katie’s deep understanding of colostrum — from raw sourcing through finished formulation — allows Anovité to operate with a level of transparency and quality control that builds trust with both customers and associates. That trust directly fuels growth.
In an industry where confidence in product integrity drives sales, Katie’s hands-on leadership ensures that Anovité’s formulations remain consistent, scalable, and aligned with demand as the company expands.
“Growth only works when systems can support it,”
says Kleinsmith.
“My role is to make sure the foundation is solid — so the field can run fast without friction.”
The Heart Behind the Field
Beyond operations, Katie Kleinsmith is deeply connected to the associate experience. She oversees Anovité’s incentive trips, leadership events, and field recognition programs —
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Meet GLP THREE™: THREE International’s Natural Answer to the GLP-1 Movement
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THREE International unveiled its newest product, GLP THREE™, during a surprise launch at the company’s Dallas Pro Leadership Conference in Fort Worth, Texas, on January 10.
The announcement marked the pinnacle of the two-day event, introducing the company’s entry into one of the most talked-about categories in wellness today: GLP-1 support.
GLP THREE™ is a science-backed product designed with simplicity in mind, making it easy to use.
The global interest in GLP-1 has surged as consumers seek effective solutions for weight management and metabolic health. While much of the public conversation has centered on pharmaceutical approaches, demand continues to grow for alternatives that align with wellness-focused lifestyles. GLP THREE™ is THREE’s patented, all-natural response to this movement.
Powerful. Patented.
GLP THREE™ is formulated to help reduce food cravings, support weight loss, and maintain lean muscle mass* — key priorities for consumers looking for long-term results rather than short-term fixes. Delivered in an easy-to-take oral format, the product reflects a growing preference for natural, accessible solutions that integrate seamlessly into daily routines.
At the core of GLP THREE™ is MBC-267™, a proprietary, all-natural peptide complex, derived from wild caught salmon in the heart of the Nordic sea, and mushrooms.
Little Bottle, Big Results.
The formulation is
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Zinzino Announces Merger of It Works! For Increased Distribution Power in North America and Europe
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Zinzino announces merger of It Works! into the Zinzino family of businesses for increased distribution power in North America and Europe
Zinzino (publ) (ZZ-B.ST) has today entered into an agreement, and simultaneously closed, to combine with the US-based direct sales company It Works! In an all-share transaction. Through the merger, Zinzino acquired the operational assets of It Works!’ US business, including inventory, distributor agreements, customer agreements, and IP rights, as well as 100% of the shares in It Works! Marketing International UC, an Irish unlimited company, and its wholly owned subsidiaries.
The fixed purchase price amounts to USD 30 million (the “Purchase Price”) which has been paid by Zinzino through a directed set-off issue of 1,843,840 B-shares in Zinzino (the “Directed Issue”). The Directed Issue has been resolved upon by the board of directors of Zinzino, based on the authorization of the Annual General Meeting. The subscription price in the Directed Issue amounts to SEK 145.62 per B-share, which corresponds to the volume weighted average price of Zinzino’s B-share two business days prior to the signing and closing of the transaction. In addition, an additional purchase price estimated to USD 4 million could be paid to It Works! during a five-year span
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Innovation at Your Fingertips: ByDzyne Launches Version 3 of Its Official App
by Team Business For Home International • • 0 Comments
ByDzyne continues to raise the standard for how technology can serve the modern entrepreneur with the release of Version 3 of the official ByDzyne App (BD App)—a powerful update designed to make building, managing, and growing a business more intuitive than ever before.
More than a simple refresh, Version 3 reflects ByDzyne’s ongoing commitment to serving its Brand Ambassadors through thoughtful innovation. Built with direct input from the field, the updated app streamlines daily business activity, enhances accessibility to key resources, and places real-time information directly into the hands of users around the world.
From the first interaction, the experience feels purposeful. A newly enhanced default home screen introduces quick shortcuts to essential areas such as My Business, Prospects, Events, Marketing Tools, Product Knowledge, Scripts, and Mentorship—eliminating unnecessary steps and allowing Brand Ambassadors to move efficiently throughout their day. A new Quick Access Toolbar further supports seamless navigation between the most-used sections of the app.
“Our focus has always been on building tools that genuinely support our field,”
shared Chad Chong, Co-Founder of ByDzyne.
“Version 3 of the ByDzyne App is about clarity, speed, and empowerment. When our Brand Ambassadors win, the entire community wins.”
The updated main screen keeps users connected to the
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La Innovación al Alcance de la Mano: ByDzyne Presenta la Versión 3 de su Aplicación Oficial
by Team Business For Home International • • 0 Comments
ByDzyne continúa elevando el estándar de cómo la tecnología impulsa al emprendedor moderno con el lanzamiento de la versión 3 de su aplicación oficial ByDzyne (BD App), una actualización robusta e intuitiva diseñada para simplificar la creación, gestión y escalamiento de negocios.
Más que una simple actualización, la versión 3 refleja el compromiso continuo de ByDzyne de servir a sus embajadores de marca a través de una innovación bien pensada. Creada con aportaciones directas del sector, la aplicación actualizada agiliza la actividad comercial diaria, mejora la accesibilidad a recursos clave y pone información en tiempo real directamente en manos de usuarios de todo el mundo.
Desde la primera interacción, la experiencia se percibe como significativa. La pantalla de inicio predeterminada, recientemente mejorada, introduce accesos directos rápidos a áreas esenciales como Mi negocio, Prospectos, Eventos, Herramientas de mercadotecnia, Conocimiento del producto, Guiones y Mentoría, lo que elimina pasos innecesarios y permite a los embajadores de marca moverse de manera eficiente a lo largo de su día. Una nueva barra de herramientas de acceso rápido facilita aún más la navegación entre las secciones más utilizadas de la aplicación.
“Nuestro objetivo siempre ha sido crear herramientas que realmente apoyen a nuestro sector”,
afirma Chad Chong, cofundador
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Personal, Powerful, & Impossible To Ignore: Talk Fusion Expertly Combines Email, Video, and Value With Video Email
by Team Business For Home International • • 0 Comments
More than 48 years after the first promotional email was sent, email marketing remains one of the most powerful and profitable communication channels in the world. Despite rapid advancements in artificial intelligence, social media, and automation, email continues to explode — and Talk Fusion is leading its next evolution.
Email is Thriving, Evolving, and More Influential Than Ever.
It isn’t slowing down.
It’s more powerful than ever before.
Email users have skyrocketed to 4.5 billion.
Given that this is over HALF the world’s population, with high daily usage across all age groups, it is easy to see how email marketing has huge potential and dominates all other forms of marketing, including social media.
The results speak for themselves:
99% of email users check their email every day, up to 20 times per day.
Email is 40X more effective than social media for customer acquisition.
80% of small and midsize businesses say email is their #1 customer retention tool
For every $1 a company spends on email marketing, it can expect to earn $43 in return.
Why Are Businesses Winning With Video Email? Because It Works.
Over 392 BILLION emails are sent daily worldwide. Not only are there more users and more emails being sent, but there’s also a lot more money flowing
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Luminita Mirescu Sets the MWR Life Standard for Purpose, Family and Values
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Long before being recognized worldwide, Luminita Mirescu was building through discipline, consistency and genuine relationships. Step by step, that approach led her to the highest levels of performance in network marketing, ranking among the Top 7 globally and leading over 100,000 consultants in one of the world’s Top 5 network marketing companies at the time, within an industry of millions.
As competitive as that environment was, her vision was never about trophies or ranks.
In 2014, she wrote down a dream she called the One Million Team. Not as a number to impress, but as a meaning to live by. One million memories created. One million experiences lived. One million friendships built. One million people empowered to earn more and live better.
Today, reaching Triple Diamond with MWR Life is not the summit of her journey. It is the starting point. A solid foundation built with clarity and joy. Her organization is already international and her focus is on deep leadership, strong values and meaningful impact across borders, not short-term growth. She builds with people first, with meaning rather than rush.
Where Leadership Truly Began
Luminita Mirescu’s journey did not begin in business.
It began in education.
For sixteen years, she taught at one of Romania’s most prestigious