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Direct Selling Set To Takes Center Stage At The 18th WFDSA World Congress in Incheon, Korea

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The 18th WFDSA World Congress, the premier and only global summit for the direct selling industry, will take place October 19 to 21, 2026, at the Inspire Entertainment Resort in Incheon, South Korea.
The first time the World Congress is being held in Northeast Asia, underscoring Korea’s prominence and leadership in the industry.
Organized by the World Federation of Direct Selling Associations (WFDSA), the global representative for the direct selling industry in over 55 markets around the world, the triennial Congress brings together CEOs of leading direct selling companies, national Direct Selling Associations (DSAs), senior policymakers, academics, and stakeholder organizations from around the world to shape the future direction of the industry and discuss emerging global trends including AI, workforce development skills, and regulatory frameworks. Since its inaugural event in Montreal, Canada, in 1972, the Congress has been hosted in major global cities including Berlin, Sydney, London, Paris, and Dubai.

Ahead of the Congress, key stakeholders gathered on February 11 at the Hotel Riviera in Seoul during the 2026 Annual General Meeting of the Korea Direct Selling Association (KDSA), where discussions focused on Korea’s direct selling market. Keynote speakers included Shaila Manyam, Chief Operating Officer and Executive Director of the WFDSA; Han-Gill Park,

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190 USANA-Sponsored Athletes Earn a Record 28 Medals at 2026 Winter Olympic Games

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USANA athletes from eight national teams and 12 winter sports participated in the games. 
SALT LAKE CITY, UT – USANA Health Sciences, Inc. (NYSE: USNA) congratulates the 190 USANA-sponsored athletes* who competed at the 2026 Winter Olympic Games, earning a total of 28 medals across 12 winter sports while representing eight national teams from four countries.
US Ski & Snowboard led USANA-partnered organizations with 17 medals. USANA ambassador Alex Ferreira captured his first Olympic Gold medal in men’s freeski halfpipe with a decisive final run.
USANA athletes competed across multiple disciplines, including bobsled, biathlon, ice hockey, speed skating, and snowboarding. Notable athletes included Kaysha Love (bobsled, USA), Deedra Irwin (biathlon, USA), Natalie Spooner (ice hockey, Canada), Lee Na-hyun (speed skating, South Korea), and Lee Sangho (snowboarding, South Korea).

In addition to individual athletes, USANA supported several national sporting organizations during the Games, including US Ski & Snowboard, US Speedskating, Biathlon Canada, Jamaica Bobsleigh and Skeleton, USA Biathlon, USA Bobsled and Skeleton, USA Luge, and Nordiq Canada.
USANA’s long-standing partnership with US Speedskating, which began in 1999, continued at the 2026 Winter Games. The team added five medals, including an Olympic record in the men’s 1000m.

“Twenty-eight medals at the Winter Games is an incredible achievement,”

said Brent

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Scentsy Announces Layoffs of 11% of Workforce

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MERIDIAN, Idaho — Scentsy has announced layoffs affecting approximately 11% of its workforce as the Meridian, Idaho-based fragrance company restructures its organization to align with strategic priorities. Scentsy says the workforce reduction is part of a broader realignment aimed at supporting long-term growth and future Consultant support.
Scentsy shared the following statement: 
Scentsy has made thoughtful adjustments to its workforce and organizational structure to better align with strategic priorities. As part of this process, approximately 11% of positions were eliminated.
Scentsy Chief Executive Officer Dan Orchard shared,

“These decisions are not easy, but they were necessary to ensure the organization is structured to best support current and future Consultants and Scentsy’s long-term success. We are deeply grateful for the contributions of every impacted employee and are committed to supporting them through this transition.”

Employees affected by this realignment have been offered a compensation package aligned with their years of service, and Scentsy has provided resources to support them during this transition.

While this represents a significant moment of change for the company, Scentsy remains focused, stable, and committed to its mission of delivering fragrance experiences that connect people to memories, moments, and each other.

“Scentsy is well-positioned for the future,”

Orchard added.

“These changes, although difficult, reflect responsible planning

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PM-International Charters Flight to Bring Stranded Team Members and Children Home Safely

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Company moves quickly to support distributors and their families after travel disruptions leave them stranded in the Middle East amid regional uncertainty.
PM-International arranged a charter flight after members of its PM Family, including children, became stranded in the Middle East during the current period of regional instability.
Founder and CEO Rolf Sorg shared that the company moved quickly after learning that team members and their children were stranded far from home and facing uncertainty. They didn’t hesitate and organized a chartered flight within hours to bring them home safely to their loved ones.
Sorg made clear that the decision was not about business, but about responsibility.
The company shared that a chartered aircraft was organized within hours to help bring the group to safety and support their journey home. Sorg later confirmed that everyone arrived home safely.

Caring, leadership, and practical support — in a moment of real uncertainty, PM-International chose to stand behind its people in a meaningful and decisive way.
This is leadership, a company doing the right thing for their team and their families when it mattered most.
SOURCE:  PM International
The post PM-International Charters Flight to Bring Stranded Team Members and Children Home Safely appeared first on Direct Selling Facts, Figures and News.

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Direct Selling Leaders Press Case For Independent Entrepreneurship In Washington, D.C., Meetings

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CEO and Senior Executive Delegation Engages Federal Policymakers Days After Department of Labor Action on Independent Contractor Standards.
WASHINGTON, D.C. – A delegation of chief executives and senior industry leaders from member companies of the Direct Selling Association (DSA) met with federal policymakers and national business leaders in Washington to discuss policies affecting independent contractors, entrepreneurship, and the direct selling industry.
The meetings took place days after the U.S. Department of Labor announced a proposed rule clarifying the distinction between employees and independent contractors under federal wage-and-hour law, an issue of significant importance to the millions of Americans who participate in direct selling.
Left to right: Randall Popelka, Vice President, Global Government Affairs, Herbalife International of America; Andrew Schmidt, President, Americas Region, Amway; Dave Grimaldi, CEO, DSA; Nevena Srebreva, CEO, Pampered Chef; Kevin Guest, CEO, USANA Health Sciences, Inc.; Danny Lee, President & CEO, 4Life; and Dave Merriman, Executive Vice President, ACN, Inc.
Among the day’s engagements was a meeting with U.S. Deputy Secretary of Labor Keith E. Sonderling, the second-highest ranking official at the U.S. Department of Labor. During the discussion, DSA leaders thanked the Department for its recent action proposing a rule grounded in long-standing economic reality principles and emphasized the importance of clear standards

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Industry Leader Donna Valdes Launches with MWR Life as U.S. Expansion Gains Attention

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Industry strategist Donna Valdes has officially aligned with MWR Life as the global travel membership company gains attention during its expanding United States growth phase.
After years of working behind the scenes helping network marketing leaders and companies modernize branding, training, and customer acquisition strategies, industry strategist Donna Valdes believed her days of actively building in the field were largely behind her.
For the past several years, Valdes has focused on consulting and strategy, helping leaders adapt to the evolving landscape of modern network marketing, where personal branding, digital systems, and customer acquisition now play a critical role in long-term growth.
But recently, something caught her attention.
As conversations began circulating about the momentum building around MWR Life, a global travel membership company approaching a decade in operation, Valdes decided to take a closer look.
MWR Life has generated more than $100 million in global sales while building strong momentum in several international markets. Now, as the company expands throughout the United States, experienced leaders within the profession are watching the company’s growth with curiosity.
Valdes included.
Before forming any opinion, she approached the opportunity the same way she encourages others to evaluate any business platform: test the product personally and study the leadership behind it.
After booking

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ByDzyne Strikes Gold at the AVA Digital Awards with Its Breakthrough Quantumé Campaign

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In the fast-moving world of digital marketing, standing out is no small feat. Yet once again,  ByDzyne has managed to do exactly that.
The global direct sales company has earned Gold at the 19th Annual AVA Digital Awards for its Digital Marketing and Digital Advertising work behind the powerful Quantumé Campaign, placing the company alongside major brands and agencies such as Mitsubishi, American Eagle Agency, and Webrunner Media Group among this year’s top winners.
For a company built on innovation and entrepreneurial spirit, the recognition represents another milestone in a growing list of international accolades that continue to stack up for ByDzyne’s marketing and creative teams.
The AVA Digital Awards are administered by the Association of Marketing and Communication Professionals (AMCP), an international organization that has recognized outstanding creative work since 1994. Over the decades, AMCP has judged more than 325,000 entries worldwide, while also contributing more than $300,000 to charitable initiatives through its awards programs. The competition celebrates excellence across digital communication fields, including digital campaigns, website development, social media engagement, video production, and mobile marketing.
This year’s recognition highlights the impact of ByDzyne’s Quantumé Campaign, a bold digital initiative that reflects the company’s philosophy that innovation should be paired with authenticity and

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ByDzyne conquista el Oro en los AVA Digital Awards con su innovadora campaña Quantumé

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En el dinámico y competitivo mundo del marketing digital, destacar no es tarea fácil. Sin embargo,  ByDzyne lo ha vuelto a lograr.
La compañía global de venta directa ha sido galardonada con el premio Oro en la 19ª edición de los AVA Digital Awards, gracias a su extraordinario trabajo en marketing y publicidad digital con la poderosa campaña Quantumé.
Este reconocimiento coloca a ByDzyne junto a grandes marcas y agencias internacionales como Mitsubishi, American Eagle Agency y Webrunner Media Group entre los mejores del año. 
Para una empresa construida sobre la innovación, el liderazgo y el espíritu emprendedor, este logro representa otro hito dentro de una creciente lista de reconocimientos internacionales que continúan acumulándose para los equipos creativos y de marketing de ByDzyne. 
Los premios AVA Digital Awards son administradospor la Asociación de Profesionales del Marketing y la Comunicación (AMCP), una organización internacional que lleva desde 1994 reconociendo los trabajos creativos más destacados. A lo largo de las décadas, la AMCP ha evaluado más de 325 000 candidaturas en todo el mundo, al tiempo que ha contribuido con más de 300 000 dólares a iniciativas benéficas a través de sus programas de premios. El concurso celebra la excelencia en todos los campos de

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Mary Kay Goes for Gold in Global Manufacturing Standards

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Quality, Certified: Mary Kay Achieves ISO 22716
DALLAS, TX – Mary Kay Inc., a global direct sales leader in beauty and skincare innovation, has achieved ISO 22716 certification, the internationally recognized gold standard for cosmetic Good Manufacturing Practices (GMP), reinforcing the company’s unwavering commitment to product quality, safety, and consumer trust worldwide.
Key Data Points About Mary Kay’s Global Manufacturing:

Built on 26 acres of land, Mary Kay’s state-of-the-art, Silver LEED-certified Richard R. Rogers Manufacturing and R&D Center (R3) is located in Lewisville, Texas.
R3 is a $100+ million investment and is a 453,000-square-foot building.
R3 has the capability to produce up to 1 million units of product daily across its 21 packaging lines.
Nearly 60 percent of products manufactured at the facility are exported to international markets, supporting the company’s presence in more than 40 markets around the world.

ISO 22716 provides comprehensive global guidelines aligned with EU standards for the production, control, storage, and shipment of cosmetic products, ensuring safety and quality at every stage of the manufacturing process. The certification comes at a pivotal time for the beauty industry as the Modernization of Cosmetics Regulation Act of 2022 (MoCRA) strengthens regulatory oversight in the United States and establishes mandatory Good Manufacturing Practices for cosmetics.

Chaun Harper, Chief Supply

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eXp Realty Launches New Homes Division, Empowering Agents to Lead the New Construction Sector

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The new division delivers elite certification, builder-centric marketing, and a global network, transforming agents into high-value development partners.
BELLINGHAM, WA — eXp Realty®, “the most agent-centric™ real estate brokerage on the planet” and the core subsidiary of eXp World Holdings, Inc. (Nasdaq: EXPI), announced the official launch of eXp New Homes.
This specialized division is designed to provide agents with a comprehensive roadmap to master the new construction market, from boutique urban builds to large-scale master-planned communities.
eXp New Homes bridges the gap between traditional brokerage and the sophisticated needs of the development world. By providing the education and tools necessary to navigate the complexities of new inventory, the division enables agents to deliver elevated client experiences and build sustainable, high-volume businesses.

“We aren’t just looking for the next listing; we’re looking toward the next horizon of how global communities are built and experienced,”

said Leo Pareja, CEO of eXp Realty.

“The launch of eXp New Homes is our strategic response to the evolving needs of the new construction sector, where precision and partnership are the ultimate currencies. We are empowering our agents to move beyond the traditional resale mindset and step confidently into the role of a strategic new home sales partner, equipping them

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