Demographics are a key part of your small business marketing strategy. Demographics help you identify the individual members of your audience by key characteristics, wants and needs.

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Every small business needs a way to track their expenses. Find out which receipt-tracking software entrepreneurs prefer.

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Direct mail might be less common these days, but it’s still a highly effective way to reach customers outside of digital marketing.

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Hiring a marketing company is a risk that could either pay off or fall flat. Here’s how to hire a marketing company to ensure the success of your next marketing campaign.

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All businesses have liabilities. Find out what liabilities are and how to manage them.

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Token statements will land your business in trouble. How can your business walk the walk with meaningful corporate activism?

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America is dealing with a coin shortage due to COVID-19. Find out why and how you can help local businesses.

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Small businesses have a lot to manage, including marketing. This guide will introduce you to core concepts of small business marketing.

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For many businesses, their marketing efforts need to reach a local audience. Here are some local marketing strategies for small businesses.

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Startup costs are an important part of your budget that shouldn’t be overlooked. Here are the most important costs to know about.

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