The London School of Marketing recently analyzed the rapid rise of Beats by Dre and found that guerrilla marketing has helped the business grow to a multi-billion brand in just five years.
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Hot Business News Today
Sharp Aquos Crystal: Top 3 Business Features
by Successful IBO • • 0 Comments
Sharp’s new Aquos Crystal might be the most attractive budget-priced smartphone around.
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The Leadership Mindset: How to Get There
by Successful IBO • • 0 Comments
If you want to be an effective leader, the first step is to have the proper mindset. Having the proper frame of mind allows business leaders to develop and showcase their own talents, while also encouraging others to find and do the same.
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Mobile App Suite Links Students on Campus
by Successful IBO • • 0 Comments
Founded by two former college roommates, eCampus Ventures creates mobile apps to help college students instantly connect with other people on campus.
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Solving the Mystery of Gen Y Job Hoppers
by Successful IBO • • 0 Comments
Generation Y employees have gained a reputation for switching jobs every year or two. Here’s how to engage your millennial workers — and, with any luck, keep them around.
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Honest Employee Feedback Starts At the Top
by Successful IBO • • 0 Comments
Honest feedback from employees is critical to improving your business’s culture and internal operations.
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HTC One M8 for Windows vs. Nokia Lumia Icon: Which is Better for Business?
by Successful IBO • • 0 Comments
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'Best Practices' for Your Web Presence Depend on Your Business
by Successful IBO • • 0 Comments
When it comes to a business’s online presence, “best practices” aren’t necessarily one size fits all. Tweak your Web strategy to fit your business goals.
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Microsoft OneNote for Android Tablets adds Handwriting Support
by Successful IBO • • 0 Comments
OneNote for Android now has handwriting support, plus a new tablet-optimized interface.
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Boost In-Store Sales with Facebook's Marketing Guide
by Successful IBO • • 0 Comments
Find out how to effectively use Facebook marketing to grow foot traffic and drive in-store sales as a brick-and-mortar retailer.