Twitter and IBM partnered up to bring IBM’s Big Data analytics tools to help businesses mine and analyze Twitter data.

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While not everyone would label themselves a “morning person,” those employees who do are likely to get more work done each day. To help get their day started off on the right foot, The Creative Group offers employees several tips.

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Your employees can be great brand advocates on social media — as long as you’re not forcing them into it. Here’s how to encourage engagement without being pushy or controlling.

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Customers plan to support more local small businesses when buying gifts, but they’ll still do online research first.

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Using social media marketing to increase traffic to your website? Here’s what you should focus on for the best results.

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Offering a great customer service experience could bring in more customers and lead to more sales.

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Tech startup TrueAccord relies on algorithms and data analytics to make debt recovery a more positive experience for companies and debtors alike.

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Franchising has always been a popular way to start a business with lower risk. Here’s why this path to entrepreneurship is growing, and how it will evolve in the coming years.

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When forming partnerships, small startups should focus on quality, not quantity. Researchers discovered that startups gain the most benefit by having just a small number of carefully selected alliances with larger organizations.

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Having a documented marketing plan could make your campaigns more successful, but many companies don’t use them.

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