This guide explains the benefits of a lead capture form and how to build one for your landing pages.

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A potential customer or client may request a price quote from you. Here’s how to provide a professional estimate.

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Employee performance evaluations provide important information about how your employees are doing, and enable you to support them as needed.

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Invoicing customers for your products and services is part of doing business. Here’s how to create an invoice to give to your clients.

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A sales script is a set of guidelines that can help you keep your message consistent across your company and improve your sales techniques.

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Using CRM and email marketing tools together can help you create targeted, personalized campaigns.

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CRM software can provide a wealth of benefits for your small business, from customer retention to increased productivity.

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While CRM and marketing automation seem similar, there are key differences between the two types of software.

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Benchmarking your business operations with defined metrics can help track progress and reach goals faster. Here are the benefits of benchmarking.

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Marketing is a key component in the success of every small business. Use these seven tips to create a plan that works for you.

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