In the age of viral marketing, savvy businesses are looking to April Fools’ Day as a way to get free publicity and marketing.
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Instagram Now Lets Users Buy Products
by Successful IBO • • 0 Comments
Popular social media app and Facebook subsidiary Instagram announced earlier today that it has launched “Checkout on Instagram,” which lets users purchase items directly from more than 20 brands.
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Relocating for Work: Challenges and Upsides
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Relocating for work is a major life decision. We spoke with moving experts and industry professionals to learn the pros and cons of relocating for a job.
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The Tax Cuts and Jobs Act: How It's Affecting Tax Season for SMBs
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Many small businesses owners are still dragging their feet when it comes to filing their taxes. As they get ready to file before the April 15 deadline, we looked into what the Tax Cuts and Jobs Act could mean for American entrepreneurs.
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How to Use an iPad for Business
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FTC Telemarketing Laws to Call By
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Opening a telemarketing firm or doing business with one? Make sure you know your rights as well as the rights of your clients.
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Study Finds CEOs Make More Money After Cyber Breaches
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Cybersecurity breaches can be costly public relations nightmares for businesses, but a recent Warwick Business School study suggests that not everyone suffers when hackers gain access to sensitive data.
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What Is Experiential Marketing?
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The advertising world is moving away from traditional marketing and toward experiential marketing.
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Business Owners' Optimism Waning Since October 2018
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Despite remaining optimistic overall about the U.S. economy, a recent survey conducted by Paychex revealed some of the biggest cracks in business owners’ confidence since 2018.
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How Hardship Fueled Female Beauty Entrepreneur's Mission
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Brandi Leifso was living in a shelter when she got the idea for Evio Beauty Group, a company focused on helping its customers, the planet and animals.