LyfeStart International welcomes Tim Baca as a LyfeStart Executive Advisor and Founding Member of The LyfeStart Advisory Board, The LAB.
Passionate about the importance of making a difference in the world, his career in direct sales is a natural extension of his former career as a broadcast journalist.
He says, “LyfeStart is founded on the idea of helping people. It’s at the heart of everything we do, from the mission to end obesity and hunger to the opportunity for business and financial growth. Through LyfeStart, I can help more people achieve their goals. My wife Julie is reaching out to Millennials who are discovering the power of our mission, while starting their own
business at the same time. That’s very exciting.”
Baca cites the importance of LyfeStart’s sound business fundamentals: “the quality and affordability of the products, their outreach to the Hispanic community, and the upcoming launch in Mexico are key,” he says. “One of the first things I noticed was the Spanish on the U.S. product labels. A large part of my organization is in the southwest, so LyfeStart’s bicultural appeal makes a big difference.”
Baca enjoys the opportunity to help create the culture at LyfeStart. “It starts with the openness of the Founders, LyfeStart CEO Christopher Pair Garza, former CEO and President of Herbalife, and