Energized by its commitment to provide the world with healthy on-the-go food and drink options, ViSalus announced the international distribution of NEON Energy Drink® at its EU Leadership Launch in London on January 16th.
NEON Energy Drink will now be available in all 12 Vi European countries – U.K., Ireland, France, Germany, Austria, Italy, the Netherlands, Spain, Sweden, Finland, Poland and Hungary.
Following its successful North American launch last year, Vi has already surpassed more than $5 million in sales of NEON Energy Drink throughout North America, making this product another successful component of the company’s ever-expanding portfolio.
Advancing into the European market marks the next strategic phase in Vi’s dedication to entering the fast-growing global energy drink industry, which has increased 620%, from $3.8 billion in 1999, to $27.5 billion in 20131.