According to a recent press release:
MIAMI, FL – MONAT Global, the world’s #1 direct seller of premium haircare, announced its groundbreaking integration with Meta platforms at their Leadership Circle Conference this past weekend on Miami Beach. This announcement marks another defining moment in the evolution of social commerce within the direct sales industry.
Following its historic success as the first direct sales company to fully integrate and scale on TikTok Shop, MONAT is once again setting the pace—this time by being the first to expand its proprietary social commerce model across Meta’s ecosystem, including Facebook and Instagram.
While others in the industry are still exploring social commerce, MONAT has already built it, proven it, and scaled it.
What began as a bold experiment with TikTok Shop quickly became a defining transformation. MONAT’s early adoption of TikTok Shop reshaped how products are discovered, shared, and sold—activating thousands of affiliates, generating millions in sales, and unlocking a scalable new path for growth. MONAT quickly became a top 5 haircare brand on the platform in the U.S., the U.K. and in Mexico. That success validated a powerful hybrid model blending community-driven direct sales with modern affiliate commerce—and now, MONAT is expanding it even further. With its new integration across
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Over 800 Market Partners Gather for MONAT Unleashed Germany
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The MONAT Unleashed Event Ignites Munich: Over 800 Market Partners Gather at BMW Welt for a Powerful Celebration of Growth Across Europe.
Munich, Germany – Energy, innovation, and European momentum took center stage as more than 800 MONAT Market Partners from across Germany, Austria, and surrounding markets gathered at the ultra-modern BMW Welt & Museum for MONAT Unleashed Germany.
The brand’s first major event since expanding into Germany eight months ago made a powerful statement of growth, innovation, and renewed connection.
Set inside one of Munich’s most iconic architectural destinations, the event marked a milestone moment for a community that today serves thousands of Market Partners and customers across Europe. Leaders and entrepreneurs came together for an unforgettable day of recognition, education, and celebration — all fueled by the brand’s accelerating momentum throughout the region.
Over 800 Market Partners attended Monat Global European Conference in Munich, Germany.
MONAT Unleashed delivered high-energy recognition moments, inspiring training, and headline-making announcements, including the official European launch of MONAT’s TikTok Shop, opening a new era of social commerce and reach, as well as the highly anticipated announcement of MONAT Switzerland, set to launch later this year.
“MONAT Unleashed Germany was more than a celebration — it was a triumphant moment,”
shared Co-Founder and CEO Ray Urdaneta.
“The
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Florida Direct Sellers & Consumers Coalition Welcomes Aspen and Brent Emry to Board of Directors
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Sarasota, Florida – The Florida Direct Sellers & Consumers Coalition (FLDSCC) has announced the appointment of Aspen Emry and Brent Emry, co-founders of Florida-based Bravenly Global, to its Board of Directors.
The appointments follow the Coalition’s formal launch at the Florida State Capitol last week, where industry leaders, policymakers, and advocates convened to establish a coordinated framework focused on education, consumer protection, and legislative engagement for Florida’s direct selling community.
Aspen and Brent Emry are the founders of one of the emerging rapidly growing direct-selling companies in the United States. Their company, Bravenly Global, doubled in size last year, growing from approximately $50 million to over $100 million in 2025 annual revenue.
Based in Tampa, Florida, the Emrys bring more than two decades of experience across direct selling, executive leadership, and strategic growth. Their combined expertise represents a perfect balance of visionary culture-building, field development and operational excellence.
Their participation reflects the Coalition’s intent to include active company founders who bring firsthand experience navigating both field-level realities and executive-level responsibilities.
“As founders, Brent and I have seen the impact of direct selling when it’s built the right way.
“We’ve proudly supported the Florida Coalition since the beginning and are honored to now serve on the
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Florida Direct Sellers & Consumers Coalition (FLDSCC) Launches at Florida Capitol: A New Model for Advocacy
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The Florida Direct Sellers & Consumers Coalition (FLDSCC) officially launched last week with a two-day kickoff event at the Florida Capitol in Tallahassee, bringing together Florida lawmakers, industry leaders, company partners, and advocacy organizations for a coordinated effort focused on protecting consumers and preserving opportunity within the direct selling channel.
Founded and led by Gordon Hester and Rep. Ryan Chamberlin (R) FL, the Coalition was formed to create a proactive, educational bridge between policymakers and the direct selling profession — one rooted in transparency, ethical standards, and an accurate understanding of how modern direct selling operates.
Direct Engagement With State Executive and Legislative Leaders
Throughout the event, Coalition leadership and participating members held in-depth discussions with Florida’s executive branch and legislative leaders, emphasizing fair regulation, consumer protection, and policies that preserve entrepreneurial opportunity without undermining legitimate business models.
Click to Watch Video (1 minute)
Legislators and VIPs in attendance included:
James Uthmeier, Florida Attorney General
Jay Collins, Florida Lieutenant Governor
Blaise Ingoglia, Florida Chief Financial Officer
Sam Garrison, Speaker of the House Designate (2026–2028)
Mike Redondo, Speaker of the House Designate (2030–2032)
Rep. Fiona McFarland, Chair, Information Technology and Budget & Policy Subcommittee (Sarasota)
Rep. Danny Alvarez, Chair, Criminal Justice Subcommittee (Hillsborough)
Rep. Will Robinson, Chair, State Affairs Committee (Manatee)
Rep. Traci Koster, Chair, Civil
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MONAT Expands Global Operations Into Six New Countries
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MONAT Global Corp., a leader in naturally based, premium haircare and beauty products, announced a significant milestone in its international growth strategy: expansion into six additional countries across Europe and Latin America.
The announcement was made at MONATions 2025, the company’s Global Convention held at Resorts World Las Vegas, August 21-24, in front of more than 4,000 enthusiastic attendees.
Beginning October 1, 2025, MONAT will continue its European expansion with the launch of Austria, followed by Italy in early 2026.
At the same time, MONAT will begin its entrance into Latin America with a launch of operations in Mexico on October 1, 2025.
Building on that foundation, Dominican Republic, Costa Rica, and Panama are scheduled to launch in early 2026.
“This expansion marks an extraordinary moment in MONAT’s journey,”
said Ray Urdaneta, Co-Founder and CEO of MONAT Global.
“From Europe to Latin America, demand for high-performance, naturally based beauty products continues to grow. We are proud to bring MONAT’s award-winning products and unparalleled community to new markets, empowering more people to live beautiful lives.”
With over a decade of momentum and recognition as the world’s #1 direct seller of premium haircare, MONAT has consistently pushed boundaries with science-backed innovation, naturally based formulations, and a culture of purpose and impact.
This expansion reinforces MONAT’s mission to redefine beauty
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MONAT Global Celebrates Record-Breaking Launch in Germany
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ONAT Global Corp, the world-renowned social selling company specializing in premium haircare, skincare, wellness, and beauty innovation, is proud to announce the unprecedented success of its market expansion into Germany. Surpassing all expectations, this launch marks the most successful international debut in the company’s history.
Within days of opening, thousands of Market Partners and customers across Germany enthusiastically joined the MONAT community—embracing the brand’s powerful mission, premium product portfolio, and unmatched business opportunity. The momentum was immediate and explosive.
MONAT Germany now boasts:
Germany Market Partners poised to become MONAT Germany Motor Club qualifiers. MONAT’s car incentive program, currently putting hundreds of MONAT Global MPs behind the wheel of their dream vehicles.
Hundreds of achievers already qualified for Ignite 2025, MONAT’s exclusive global incentive trip to Marrakesh. Ray Urdaneta, MONAT CEO stated:
“This launch has set a new standard for what’s possible. We knew Germany had incredible potential, but the energy, commitment, and rapid growth we’ve seen have been truly extraordinary. It’s a clear reflection of the global appetite for MONAT’s unique blend of innovation, community, and opportunity.”
The company credits this historic success to the passion and dedication of its growing global field, the strength of MONAT’s world-class product line, and the strategic leadership guiding
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MONAT Global Announces The Growth Alliance With Eric Worre
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Healthy-aging haircare, skincare, and wellness innovator MONAT Global Corp (MONAT) announced a new strategic agreement with network marketing thought leader Eric Worre. Throughout 2024 Eric will provide MONAT Market Partners with expert coaching to support them in continually growing their businesses.
During his career in direct sales, Worre built multimillion-dollar sales organizations totaling more than half a million distributors across 60 countries. Today, he is world-recognized as a network marketing thought leader who has trained millions of top earners around the globe. Worre is the author of the bestselling book Go Pro: 7 Steps to Becoming a Network Marketing Professional.
“We’re locking arms with Eric to help fulfill MONAT’s five-year plan to become a billion-dollar brand,”
said Ray Urdaneta, CEO and Co-Founder of MONAT.
“As we launch the Growth Alliance to support this plan, Eric is teaming with us to provide world-renowned coaching for our Market Partners, focusing on mindset, knowledge, and actions.”
Worre first partnered with MONAT as the keynote speaker during MONATions United in 2017.
“We are committed to building MONAT leaders who never stop growing,”
said Worre, founder, Go Pro Academy.
“I’ve had a firsthand view of MONAT’s phenomenal ten-year expansion to become a global industry leader. I look forward to supporting the company’s
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MONAT Global Launches Revolutionary Payouts Experience With PayQuicker
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PayQuicker, an innovative financial technology leader in the global payouts market, today announced its partnership with MONAT Global, a leading direct selling company known for its premium haircare, skincare, and wellness products.
MONAT will leverage PayQuicker’s unique offerings to streamline commission-based payments to their Market Partners across the globe with the newly launched payout solution. MONAT Market Partners will now receive earnings in real time, with a multitude of flexible spending options such as bank transfers, branded plastic and virtual cards, mobile wallets, ATM cash, and more.
MONAT chose PayQuicker as their trusted payout partner for its tenure in the direct selling space as the leading industry solution, its specialized experience with global retail and beauty brands, and the strength of its secure, instant platform.
“We are honored that MONAT chose to work with us. It is a testament to the unparalleled payments experience we provide globally,”
said Crystal Holtzendorff, Vice President of Global Sales at PayQuicker.
“We work closely with our clients at PayQuicker to ensure they have tailormade solutions to issue global payouts and are thrilled to welcome MONAT and assist them in creating a better payout process for their field.”
With a presence in ten global markets, MONAT was recently named the World’s #1 Direct
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MONAT Global Expands European Operations In France
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MONAT GLOBAL (MONAT), a multinational distributor, social and direct seller of award-winning beauty products, has announced its European expansion into France. Global growth across Europe began in 2018 with the addition of Spain, Lithuania, Poland, Ireland, and the UK.
Ray Urdaneta, MONAT CEO, shared,
“With our award-winning products and as the number one premium haircare direct selling brand*, we’ve had a steady stream of requests to expand into France for several years.”
Tamila Kerimova, senior vice president and general manager for MONAT Europe said:
“We’re looking forward to providing a warm welcome to many new Market Partners in France starting immediately. We know they are eager to share our naturally based beauty products, be rewarded and embrace our mission. Our successful expansion within Europe has shown that social selling has quickly become a preferred way to not only buy but for people to create their own financial future.”
MONAT is an American success story with an increasingly global reach. Founded in 2014, the company has invested years in researching unique plant-based ingredients and in independent clinical studies. MONAT is also a four-time winner of the Best Places to Work in Direct Selling Award by Direct Selling News and recently recognized for its global sustainability efforts
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MONAT Global Wins 4 Stevie Awards
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MONAT wins two International Gold Stevie Awards :
Company of the Year
Consumer Products
Non-Durables
Large and Consumer Products for the MONAT BODY CARE Collection.
MONAT Global Corp. (MONAT) was honored with a total of four Stevie® Awards in The 19th Annual International Business Awards®. More than 3,700 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories.
MONAT Global received the following awards:
Bronze Stevie: Lifetime Achievement Award – Consumer Products for President Stuart MacMillan
Silver Stevie: Corporate Social Responsibility Program of the Year in Canada and the USA for MONAT Sustainability
Gold Stevie: Company of the Year – Consumer Products – Non-Durables – Large
Gold Stevie: Consumer Products for the MONAT BODY CARE Collection
Congratulations to Stuart on this well-deserved recognition!”
said Ray Urdaneta, CEO of MONAT.
“His leadership style is all about building relationships; it has powered MONAT’s growth and success these past eight years.”
Bestselling author, speaker and leadership expert John C. Maxwell had this to say:
“Lives are changed by the right mentors. Stuart MacMillan has been the right mentor at the right time for thousands of people over his lifetime. I’ve been honored to partner with him in amplifying his lifelong passion; helping others grow,