Tag Archive for Momentum Companies

Steve and Gina Merritt Achieve Elite Status at LifeWave

According to a recent press release:
Steve and Gina Merritt continue to smash all records at LifeWave, as they recently achieved new Elite status. Just 36 months ago, the Merritts made the move to sign with a company that was nowhere on the Network Marketing radar. Their decision is paying off big for them and more importantly all their friends. 
Since Network Marketing legends Steve and Gina Merritt started, LifeWave has gone from not being recognized, to escalating to one of the number one momentum companies in Network Marketing (per Business For Home). Not only have the Merritts skyrocketed to the number one momentum and producing couple in LifeWave, thousands of their friends in their organization have achieved top ranks in the company as well. Excitingly, many of them had never succeeded in the industry before. 
Steve and Gina Merritt Achieve Elite Status At LifeWave Video:

“Being down on our luck just 3 years ago, Steve and I started praying for hope. We prayed for one year, for the right product/technology, company, and owner. We also prayed for God’s favor over Steve and I, the company, as well as the team of leaders he would lead us to. God blessed us with every one of

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Direct Selling Isn’t Declining—It’s Evolving

Data shows the channel isn’t slowing down, it’s leveling up.
We’re more than halfway through 2025, and the latest DSN quick poll doesn’t just reflect where the direct selling industry stands—it offers a glimpse into where it’s headed.
I’m fortunate to have built long-standing relationships with Founders and CEOs across the direct selling industry during my 40 years of service to the channel. And because of those strong ties, I’m able to ask for—and receive—invaluable access to the numbers and analytics bubbling underneath the channel’s surface.
We recently released the results of our first half of 2025 Year-over-Year Quick Poll. I personally reached out to 100 companies with a minimum of $50 million Annual Revenue Run Rate (ARR) in North America and asked them how they are doing, inviting them to share an anonymous snapshot of their revenue compared year-over-year.

I was able to get 80 data points from these 100 companies. Anecdotally, through my conversations with smaller companies not included in the survey, I can share that similar growth rates exist beneath the $50M North American ARR threshold. Hidden below the topline growth stats lies a deeper story of transformation, divergence and momentum both in the US and globally.
A Channel in Motion, Not on Pause
Fifty

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