Tag Archive for MLM Country Report

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WFDSA Reports: Direct Selling Remained Steady Amid Global Economic Shifts

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The World Federation of Direct Selling Associations (WFDSA) Releases Annual Definitive Data on Global Industry, Showing Signs of Stabilization
The World Federation of Direct Selling Associations (WFDSA), the global trade association representing the direct selling industry for 47 years, released its latest STATS report, showing global stability and potential growth.
Download the full Report – PDF
Report Highlights
Direct selling remained around $164 billion in global retail sales, an increase of $675 million over pre-pandemic sales, with 45% of markets in the study showing increases.  The number of independent representatives grew slightly over last year to 104.3 million, 72.1% of whom are women.
The Asia-Pacific region continues to be the largest by market share, fueled by emerging players like Malaysia, but the Americas grew the most in 2024. In addition, the number of “billion-dollar markets” in 2024 stayed consistent at 21. The STATS report tracked demographic shifts among independent entrepreneurs and product categories. Wellness products continue to dominate the industry along with cosmetics and personal care – including K-beauty brands.

“With its relatively low start-up costs, strong community support and high-quality products, direct selling is a resilient and appealing pathway for entrepreneurs around the world, especially women, and more men are becoming involved as well,”

noted Shaila

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Direct Selling Isn’t Declining—It’s Evolving

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Data shows the channel isn’t slowing down, it’s leveling up.
We’re more than halfway through 2025, and the latest DSN quick poll doesn’t just reflect where the direct selling industry stands—it offers a glimpse into where it’s headed.
I’m fortunate to have built long-standing relationships with Founders and CEOs across the direct selling industry during my 40 years of service to the channel. And because of those strong ties, I’m able to ask for—and receive—invaluable access to the numbers and analytics bubbling underneath the channel’s surface.
We recently released the results of our first half of 2025 Year-over-Year Quick Poll. I personally reached out to 100 companies with a minimum of $50 million Annual Revenue Run Rate (ARR) in North America and asked them how they are doing, inviting them to share an anonymous snapshot of their revenue compared year-over-year.

I was able to get 80 data points from these 100 companies. Anecdotally, through my conversations with smaller companies not included in the survey, I can share that similar growth rates exist beneath the $50M North American ARR threshold. Hidden below the topline growth stats lies a deeper story of transformation, divergence and momentum both in the US and globally.
A Channel in Motion, Not on Pause
Fifty

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Sven And Audrey Goebel Achieve $3,5 Million Per Month Team Revenue At Zinzino

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From $350,000 to $3,5 Million in Monthly Volume in 3 years*
*Results are not typical and are not guaranteed. Individual results will vary based on effort, experience, and other factors. This is not a promise of earnings or success.
In just 3 months, the Goebels built their organization to $350,000 in monthly volume at Zinzino. In less than three years, they surpassed $3,5 million per month — a 10X expansion driven by commitment, clarity, and culture. They became Elite Presidents at record speed — the fastest in company history — through focused global expansion.
But they’re quick to shift the spotlight and Sven and Audrey Goebel stated:

“This growth wasn’t about us. It was about a company that had quietly done the hard work since 2005.” We are standing on a foundation built by visionary founders, early leadership, and an incredibly committed corporate team. We’re deeply grateful — we could only thrive because they laid the groundwork.
At the same time, we’re equally thankful for all the incredible people who chose to follow, recognizing what we saw. Without our team, without our leaders, this would have remained just a big dream. Together, we’ve made it real — and we’re only getting started.”

The Goebel family
Zinzino today

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Top MLM Leader John Forston III Returns To New U Life

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 With Renewed Vision and Excitement for the Future

After nearly three years away, celebrated network marketing leader John Forston III has officially returned to New U Life, reigniting his passion for purpose-driven entrepreneurship and product-centered impact. A respected veteran in the industry, Forston is known for his authenticity, people-first leadership, and sharp eye for companies with lasting potential—and now, he’s back where it all started.
Forston says:

“I’ve watched this industry evolve. Legacy companies being acquired. Others disappearing altogether. It’s been tough to see. But amidst all that noise, New U Life quietly continued making massive strides. That caught my attention.”

A Full-Circle Moment
Forston originally joined New U Life as a distributor in 2018 and quickly rose to prominence thanks to his belief in the flagship product, SomaDerm, and his deep commitment to customer value.

“I’ve always believed that for any MLM success to last, the product has to stand on its own—period,” he explains. “That’s what set New U Life apart then, and it’s what still sets them apart now. Over 7 million bottles sold. Thousands of testimonials. It’s a product you can confidently share without needing to sell the model first.”

Having left the company in 2022, Forston remained connected to New U Life’s

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Zinzino Announces Philippines As Next Step In Its global Expansion

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Zinzino, the global leader in test-based, personalised nutritional supplements, is proud to announce that after a multi-year establishment process, the Philippines has now officially achieved full market status.
The Philippines has a robust direct selling industry driven by strong consumer networks and flexible income opportunities. Companies in this sector focus on health, beauty and household products, and digital platforms are increasingly used for sales and recruitment.
The market for personalised nutrition and supplements in the Philippines is also on the rise. As awareness of preventive healthcare and individual wellbeing continues to grow, the demand for personalised nutrition solutions is steadily increasing.
The Philippines, which prior to the launch has a monthly turnover of approximately SEK 0.5 million via the company’s global web shop, is expected to increase sales through the official launch and the transition to local currency. The business will be run locally from Zinzino’s modern premises in Zitan Tower, Manila with support from customer/partner service hub in Kuala Lumpur, Malaysia and the HQ in Gothenburg, Sweden.
About Zinzino
Zinzino is a global direct sales company from Scandinavia specializing in test-based, personalized nutrition and scientific skincare. It is a public limited company with its shares listed on Nasdaq First North Premier Growth Market. Their

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Christopher Marsolle Achieves First Elite Leader Rank At Yanoli

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He changed everything in 90 Days: the rise of Christopher Marsolle.
From €2,500 per month to over €15,000 per week in just three months, Christopher Marsolle has written one of the most impressive success stories in Yanoli’s young history. Through relentless discipline, smart duplication, and a deep belief in the product, he became the company’s first-ever Elite Leader—setting a new benchmark for growth within the organisation.
A 90-Day Challenge: No Excuses, Just Action
In January 2025, Christopher made a personal commitment: Follow a precise 90-day plan, every day, without distraction.

“I didn’t overthink. I applied the method every single day. And the results came fast.”

This plan wasn’t based on hype or vague motivation, but on a clear and duplicable system:

Daily Zoom and WhatsApp presentations
24-hour onboarding for every new partner
Ready-to-use tools: scripts, tutorials, and resources
A strong group dynamic based on proximity and accountability

The outcome? More than 250 active partners joined his team in just three months.
Five Rank Advancements in Three Months
What makes this even more impressive is the context, Christopher was rebuilding after a period of decline. Having lost previous ranks, he could have stepped back—but instead, he doubled down. In just 90 days, he re-qualified five ranks and reached a level no one had

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MONAT Global Celebrates Record-Breaking Launch in Germany

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ONAT Global Corp, the world-renowned social selling company specializing in premium haircare, skincare, wellness, and beauty innovation, is proud to announce the unprecedented success of its market expansion into Germany. Surpassing all expectations, this launch marks the most successful international debut in the company’s history.
Within days of opening, thousands of Market Partners and customers across Germany enthusiastically joined the MONAT community—embracing the brand’s powerful mission, premium product portfolio, and unmatched business opportunity. The momentum was immediate and explosive.
MONAT Germany now boasts:
Germany Market Partners poised to become MONAT Germany Motor Club qualifiers. MONAT’s car incentive program, currently putting hundreds of MONAT Global MPs behind the wheel of their dream vehicles.
Hundreds of achievers already qualified for Ignite 2025, MONAT’s exclusive global incentive trip to Marrakesh. Ray Urdaneta, MONAT CEO stated:

“This launch has set a new standard for what’s possible. We knew Germany had incredible potential, but the energy, commitment, and rapid growth we’ve seen have been truly extraordinary. It’s a clear reflection of the global appetite for MONAT’s unique blend of innovation, community, and opportunity.”

The company credits this historic success to the passion and dedication of its growing global field, the strength of MONAT’s world-class product line, and the strategic leadership guiding

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Zinzino Revenue Q1 Up 59% To $74.69 Million

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Zinzino AB  Interim Report First Quarter 2025
Based on SEK 100 = $USD 10.33 (Business For Home editor)

Revenues in the first quarter of 2025 amounted to SEK 723.7 (454.5) million, corresponding to 59% (15%) growth compared to the corresponding period last year.

In local currencies, revenues for the first quarter increased by 60% compared to the corresponding period last year. EBITDA increased to SEK 78.8 (51.7) million and the EBITDA margin amounted to 10.9% (11.4%). During the quarter, the acquisition of Zurvita’s assets with associated distributor and customer database was completed.
The acquisition consolidates Zinzino’s position in North America and adds further growth in the region. In addition, New Zealand was launched as an official market during the quarter. After the end of the quarter, the assets of the US/UK based direct sales company Valentus Global was acquired in order to add increased distribution power in Europe.
January – March 2025

Total revenue amounted to SEK 723.7 (454.5) million, corresponding to a growth of 59% (15%)
Gross profit amounted to SEK 223.6 (160.9) million and the gross profit margin was 30.9% (35.4%)
EBITDA amounted to SEK 78.8 (51.7) million and the EBITDA margin was 10.9% (11.4%)
Cash flow from operating activities totalled SEK 21.1 (-1.7) million
Zinzino’s Board

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LifeVantage Revenue Q1 2025 Up 21.1% To $58.4 Million

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LifeVantage Corporation (Nasdaq: LFVN), a leading health and wellness company with products designed to activate optimal health processes at the cellular level, today reported financial results for its third fiscal quarter ended March 31, 2025.
Third Quarter Fiscal 2025 Summary*:

Revenue was $58.4 million, an increase of 21.1% from the prior year period.
Excluding the negative impact of foreign currency fluctuations, third quarter revenue increased approximately 22.1%;
Revenue in the Americas increased 29.5%, and revenue in Asia/Pacific & Europe decreased 7.2%.
Excluding the negative impact of foreign currency fluctuations, third quarter revenue in Asia/Pacific & Europe decreased approximately 4.7%;
Net income per diluted share was $0.26, versus $0.13 per diluted share a year ago;
Adjusted earnings per diluted share was $0.26, compared to $0.21 a year ago; and
Adjusted EBITDA was $6.4 million compared to $5.1 million a year ago.

* All comparisons are on a year over year basis and compare the third quarter of fiscal 2025 to the third quarter of fiscal 2024, unless otherwise noted.
Steve Fife, President and CEO of LifeVantage said:

“Third quarter results were strong with revenues up 21% year-over-year to $58.4 million, reflecting robust demand for our MindBody GLP-1 System™. We also delivered another quarter of improving profitability including a 210 basis point improvement

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MAKE Wellness Announces Executive Lineup

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To Manage Expansion and Innovation
MAKE Wellness, founded by entrepreneur and multi-faceted business leader Justin Prince, has announced two additional co-founders and seasoned executives, Mark R. Bartlett, Ph.D. and Tyler Whitehead, to round out their all-star team. In addition to Prince, they will complement the current managing team of co-founders including veteran health and wellness executives Justin Serra (CEO), Robert Finigan (CMO), and Truman Hunt (Executive Chairman of the Board).
Justin Serra, Co-Founder and CEO says:

“We are thrilled to welcome both Dr. Bartlett and Mr. Whitehead as investors, co-founders, and key executives. We fundamentally believe they will be a big part of the company’s value creation and innovation, and will play an integral role in delivering on our promise of empowerment— not only for our affiliates, but for our customers around the world.”

Dr. Mark Bartlett, who joins as Chief Scientific Officer, is a visionary scientist and accomplished leader with over three decades of experience in advancing the frontiers of nutritional science, health, and wellness. Renowned for his ability to merge cutting-edge research with impactful product development, he has shaped the success of global companies such as Nu Skin/Pharmanex and Young Living Essential Oils, while inspiring teams and audiences worldwide.
Bartlett’s scientific contributions extend beyond

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