Youngevity International, Inc. a global direct marketer of nutritional and lifestyle products has expanded and diversified its distributor and consumer base through its wholly-owned subsidiary, the MK Collaborative (MK Collab) which offers a couture line of women’s apparel and jewelry. MK Collab provides distributors the opportunity to engage and influence their network through their own e-boutique website.
The MK Collab business has also allowed Youngevity to expand into a new product category. Although several long time fashion conscious Youngevity Distributors have grown their marketing presence simply by adding the MK Collab platform, this richly immersive e-commerce selling system is widening the appeal of Youngevity’s business opportunity to new consumers as well. Young Professional women, fashion forward shoppers, and a number of celebrities have found their way to the MK Collab.
“As an actress and businesswoman, I’m