These proven online marketing methods help authors drive reviews and sales.

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When you’re just launching and don’t have any clients yet, you need to build a schedule to stay consistent and effective.

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Your list is only as good as the number of real people on it.

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Having the right products, services and goals for your business is a start, but there’s another factor that entrepreneurs should consider.

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Does being an “influencer” really mean anything anymore? And if so, how can we thrive in an era with deteriorating public trust? 

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Using the word ‘free’ in your marketing is a quick way to get attention, but it’s also a double-edged sword that has tripped up a lot of businesses.

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Take a fresh look at how you’re seen by your prospective customers.

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The fear of not being ready for new growth will set you back.

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Customers understand and remember visual content more than they do text.

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Social proof and harnessing the power of deep research are powerful strategies that can bring you more sales, without any extra writing efforts.

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