By Jay Ripton on Small Business – Advice and Ideas for UK Small Businesses and SMEs

With the rise of digital technologies and social media, many marketers think that email marketing is a thing of the past.

However, this couldn’t be more wrong! Research shows that there will be 4.1bn email users by the end of 2021. This means that email platforms will be one of the largest and most used communication platforms leveraged by businesses to engage with their customers. 

However, to make the most out of your email marketing services, businesses need to take a holistic approach towards crafting the right email marketing strategy. Luckily, there are many email marketing automation software platforms available to organise your email campaigns, schedule them and even offer analytics for their success.

Before you get started on this automation software, read on to find out how exactly you can engage your customers with email marketing and why it will be the next big thing in 2021.

It enables personalisation

Email marketing allows businesses to create personalised content for their customers according to their purchasing patterns, behaviours, customer journeys and other factors. Use analytics and data trackers to understand what interests your customers have and what kind of content

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