By Olivia Starling on Small Business – Advice and Ideas for UK Small Businesses and SMEs
What is the one thing you won’t forget about quarantine? For many, it is the day they downloaded TokTok and immediately became hooked on the most entertaining social media platform to date.
You may think that TikTok is only for Gen Z and dancing, but the creativity, content, and For You Page make the app irresistible to any age group. If you don’t know what the For You Page is, it’s essentially your home feed which shows relevant content based on the videos you like and watch. Want to laugh? All the content TikTok feeds you will be funny videos. Watching puppy videos? Tok-Tok will continue to show you adorable baby animals all day long. Are you a mom? You might go down a rabbit hole of mom hacks. The algorithm of the For You Page makes TikTok exactly what you are looking for, designed just For You.
So how does a business take advantage of the rising TikTok tide? To effectively grow and scale your business, using social media ads have become a necessity. Ads make it possible for you to reach a more targeted demographic