Getting pushback is part of life as a marketer. But if you’ve identified an idea that you truly believe will be impactful for your business, you shouldn’t go down without a fight.

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In this strange new normal, it’s increasingly vital to adapt advertising strategies to meet your customers where they are, both physically and digitally.

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When you finally align your lead magnet with the psychology of your readers, your audience will grow like wildfire.

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Can you imagine what the Amazon logo would look like without a Z? A Ukrainian agency is asking big brands to stop using the font in their logos until the war is over.

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Still slapping a bunch of facts and figures into your copy? Try wrapping your core message into a story that will breathe life into your brand while simultaneously capturing your audience’s attention (and wallets).

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Some adaptations to Covid-19 will prove temporary, but others will both endure and be a boon to future growth.

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Those who have podcasts can become an instant celebrity with the right podcasting strategy. Podcasts offer many benefits, including access to influential guests that will soar your credibility. Here’s 4 easy ways that are proven to bring in mega-influencers on your podcast show.

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Digital marketing is evolving rapidly, to be sure, but there are already proven ways of making certain that you both keep up and excel in this field.

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You can have the world’s best software to offer, but without a killer marketing strategy, your investment in research and development is going to fall flat.

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For all its controversial biases, artificial intelligence comes out as the best tool for marketers.

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