Today’s Salute to American Success goes to a mom who created an organic-baby product business – called Zoë b Organic — that’s making green from being green.
Tag Archive for marketing
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Celebrity Endorsements Offer Marketing Lesson: Make It Fit
by Successful IBO • • 0 Comments
When spending top dollar to have a celebrity endorse a product, a business better make sure the endorsement will resonate with consumers.
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China growth pickup reassuring but no game changer
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A pickup in China’s growth has fortified confidence the world’s second-biggest economy will avoid a precipitous slowdown as the past decade’s explosive growth decelerates to the 7 percent range.
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Google appoints Ford ex-CEO Mulally to board
by Successful IBO • • 0 Comments
Google says it has appointed Alan Mulally, the former CEO of Ford Motor Co., to its board.
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Tenn. leaders downplay union debate at VW plant
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Tennessee leaders say Volkwagen’s plans to expand production at its Chattanooga factory and add a research and development plant demonstrate the auto company’s commitment to the area after a bitter union fight.
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Agency toughens protections for pregnant workers
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Official sees tie between gas project, referendum
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The decision Alaska voters make on an oil-tax referendum next month could have implications for a proposed liquefied natural gas project, the senior project manager said Tuesday, a point deemed a scare tactic by one state lawmaker.
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What the Tour de France and Small Business Have in Common
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Indiegogo CEO on Crowdfunding vs. VCs
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Indiegogo CEO Slava Rubin discusses funding at Fortune’s Brainstorm Tech 2014 Conference in Aspen, Colorado.