Tag Archive for marketing

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Navigating the Diverse Marketing Landscape of Black America — How to Foster Authentic Engagement, Loyalty and Respect

by Christine Alexis • February 28, 2024 • 0 Comments

The importance of cultural specificity and how brands can authentically engage with the broader Black community.

Build Long-Term Customer Loyalty With These 3 Relationship Marketing Strategies

by Michelena Howl • February 27, 2024 • 0 Comments

Customer relationships shouldn’t end after a sale. In fact, the best relationships never end.

How AI and Machine Learning Can Supercharge Your Link-Building Process and Boost Your SEO

by Nikola Baldikov • February 27, 2024 • 0 Comments

Here’s why you should incorporate AI and machine learning in your link-building strategies.

How to Align Your PR and Marketing Strategies to Get More Out of Both

by Jason Simms • February 16, 2024 • 0 Comments

A collaborative approach that acknowledges the distinct roles and perspectives of marketing and PR professionals can be a force multiplier.

The 4 Personalities You Need on Your Marketing Team

by Heather McLeod • February 14, 2024 • 0 Comments

Build a high-performing marketing team by seeking out people who contribute to a more holistic vision of the department.

6 Innovative Marketing Strategies Designed for Startups

by Nicholas Leighton • February 14, 2024 • 0 Comments

The first thing startups are concerned about is how to start generating profit. The route of that profit is revenue, which is a marketing factor. But without a large budget, how do you market, get revenue and make a profit? Here are six ideas that won’t cost you a fortune to invest in.