The more specific your message is, the greater impact it will have on your intended audience. Here’s why.

Read more...

In the age of information, owning consumer data can be the difference between growth and stagnation.

Read more...

Companies are needing to completely re-shift their marketing strategy to win customers’ trust. Here are a few ways businesses can show authenticity in their marketing.

Read more...

To show you the power of good advertising, I’m taking one real ad and fixing it up. Behold the power of direct-response strategies!

Read more...

Understanding TikTok may seem daunting for you and your marketing team. But, following these four easy rules will help create viral content.

Read more...

The automotive industry has to have a unique approach to marketing. Here’s what they need to consider.

Read more...

Finding the best way to communicate with your customer is important for taking advantage of modern marketing opportunities. Here are four tips on where to begin.

Read more...

Here are some industry-tested tips on how to target each generation with direct mail to help you maximize results.

Read more...

Thinking about hiring a strategist or consultant to help you reach your marketing goals? Before you spend a dime, consider these five steps to make sure they’re sufficiently skilled, experienced, and up to the job.

Read more...

Most mistakes are okay and can be recovered from. But your startup might not be able to survive if you make any of these five mistakes.

Read more...