Digital marketers are hopping on the meme trend. In some cases, brands can get more engagement with a well-timed meme than any other marketing graphics.

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New research shows that B2B buying cycles are getting longer. Why is this happening, and what can you do about it?

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Are you in business to solve your client’s needs or solely to make money? Let’s explore the fine line between marketing and manipulation.

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CTAs can make or break your campaigns. Using the wrong phrases at the wrong time can halt conversion momentum and tank your conversion rates. Here are five call to action copywriting tips you can use right now to increase conversions and sales.

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How to write a strong value proposition so that you can continue to attract your perfect-fit customers, retain them and increase referrals to your business.

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Strategic marketing is key to an organization’s success. It involves understanding your customers’ needs and how they can be met using different promotional mediums and visibility techniques.

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The Hispanic community needs brands to serve as advocates during Hispanic Heritage Month and year-round. Here are five ways brands can celebrate using social media.

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Businesses must move away from vague buzzwords surrounding “digital transformation” if they hope to genuinely and clearly get their messaging across.

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Why going back to the basics of customer experience can give marketers the efficiency leverage they need.

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Audio ads offer opportunities as a growing market that impacts reach and brand awareness.

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