Tag Archive for marketing

6 Marketing Pitfalls That Can Haunt Your Company

by Chris Kille • November 17, 2022 • 0 Comments

From lack of compelling content and proper analytics to data that’s too siloed, how to avoid the most prominent marketing department bugaboos.

4 Guiding Principles for Building and Deploying a Great PR Strategy

by Jonathan Jadali • November 15, 2022 • 0 Comments

Attracting attention to your brand is one thing, but sustaining it over time while sticking to your brand story, is what PR strategy is all about.

How to Recession-Proof Your Ads and Meet Customers Where They Are

by Phil Schraeder • November 10, 2022 • 0 Comments

Whether we’re in a recession or not, consumers and advertisers are bracing for impact. Here are a few ways to recession-proof your ads as you navigate this new world order.

The Marketer's Playbook for Retaining Customers and Bringing in New Ones — Even During a Recession

by John Boitnott • November 10, 2022 • 0 Comments

If your marketing team hasn’t experienced an economic downturn before, make sure they head into it with the following playbook.

How Small Businesses are Preparing Their Marketing Strategies for a Recession

by Nichole Kelly • November 9, 2022 • 0 Comments

Marketing leaders share their perspectives on how to prepare your business in light of an uncertain economy.

4 Lies About Marketing That Tech Startups Need to Stop Believing

by Dana Kachan • November 8, 2022 • 0 Comments

Here are four of the biggest lies about what makes tech startups successful, along with some marketing management tips.

Should Your Brand Be Using Affiliate Links? Here Are the Pros and Cons.

by Bryanne DeGoede • November 7, 2022 • 0 Comments

Could your company be missing out on some opportunities by not utilizing affiliate links to build your brand awareness? Let’s weigh the pros and cons.

Kanye West's Ugly Brand Breakups Expose Risks of Partnering With Public Figures. Don't Overlook These DEI Red Flags to Avoid The Same Fate.

by Nika White • November 4, 2022 • 0 Comments

If the idea of working with a public figure triggers a gut check with members of your team because of the person’s past comments and actions, reconsider whether you want your brand to be connected to that person.